During our partnership, Rentals United was awarded $4 million in funding and became a technology partner to Google. As a result of our thought leadership strategy and media outreach program, we were able to enhance the reputation of Rental United’s CMO and CEO in the media, leading to industry recognition and credibility.
STR channel management innovators
Rentals United
The challenge
When Rentals United partnered with Abode Worldwide, the goal was to widen the company’s reach and visibility in target media. While Rentals United already had high brand awareness within the vacation rental industry, it lacked media presence – and our mission was to grow its credibility as the premier technology solution for professional short-term rental property managers.
“Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!”
Our Solution
In the first 12 months of working together, Abode Worldwide generated more than 85 pieces of quality and targeted coverage including news announcements, opinion editorials, research reports, speaking opportunities and interviews. We secured coverage in reputable industry press including Skift, PhocusWire, Property Investor Today, and Arrival, and speaking slots at PhocusWright Conference, Skift Short-Term Rental Summit, Travel Technology Europe, and VRMA International and Europe.
Results
Speaking opportunities
PhocusWright Conference, Skift Short-Term Rental Summit, Travel Technology Europe, VRMA International and Europe.
Coverage
Skift, PhocusWire, Property Investor Today, Arrival, Travel Daily Media, ShortTermRentalz, Travolution, Skift Research, Inman, Forbes, Top Business Tech.
Outcomes
Enhancing the reputation of both the CMO and CEO in the media, highlighting the relationship with Google, niche listing sites and industry reports.
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