The challenge

When Rentals United partnered with Abode Worldwide, the goal was to widen the company’s reach and visibility in target media. While Rentals United already had high brand awareness within the vacation rental industry, it lacked media presence – and our mission was to grow its credibility as the premier technology solution for professional short-term rental property managers.

“Jessica is brilliant to work with. She’s extremely diligent, excellent at following up with our busy team and got us the PR KPIs we were after. Brilliant service, we’re very happy!”

Vanessa de Souza Lage, Co-founder and CMO, Rentals United

Our Solution

In the first 12 months of working together, Abode Worldwide generated more than 85 pieces of quality and targeted coverage including news announcements, opinion editorials, research reports, speaking opportunities and interviews. We secured coverage in reputable industry press including Skift, PhocusWire, Property Investor Today, and Arrival, and speaking slots at PhocusWright Conference, Skift Short-Term Rental Summit, Travel Technology Europe, and VRMA International and Europe.


During our partnership, Rentals United was awarded $4 million in funding and became a technology partner to Google. As a result of our thought leadership strategy and media outreach program, we were able to enhance the reputation of Rental United’s CMO and CEO in the media, leading to industry recognition and credibility.

Speaking opportunities

PhocusWright Conference, Skift Short-Term Rental Summit, Travel Technology Europe, VRMA International and Europe.


Skift, PhocusWire, Property Investor Today, Arrival, Travel Daily Media, ShortTermRentalz, Travolution, Skift Research, Inman, Forbes, Top Business Tech.


Enhancing the reputation of both the CMO and CEO in the media, highlighting the relationship with Google, niche listing sites and industry reports.

Read more client success stories

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POINTCENTRAL: Our mission is to raise PointCentral’s reputation through trade media relations, speaking opportunities, inbound content, and social media. To date, PointCentral has reached over 23.6 million online readers through our media campaigns. and a 39% increase in organic traffic.

Tech first PMS with community at its core

UPLISTING: Working closely with the Uplisting team, we were able to level up the brand’s thought leadership. Data-driven content have to date resulted in a 33% lift in total traffic to the website and a 42% lift in organic search.

Vacation rental and hotel automation technology

OPERTO: Our brief was to support Operto build credibility in the short-term and vacation rental industry. Abode Worldwide consistently gained targeted press coverage for Operto, including Skift, PhocusWire, Hospitality Technology, Hotel Management, Hotel Business and VRM Intel, resulting in enhanced brand awareness and visibility.

Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.