Content marketing

Expert inbound content for lodging tech pioneers.

How do we build awareness of our business, educate our market and increase sales conversations and conversions?

Introducing the Shine Program

Welcome to Abode Worldwide’s Shine Program: expert hospitality technology and proptech content creation to help boost brand awareness and sales – the Abode way.

“Abode has been instrumental in the development of BOOM’s communication plan. Throughout our collaboration, the team was receptive to our needs and eager to support our projects with constructive and valuable input, leading to the delivery of impeccable content each and every single time.”

Lucie Gautheron, Content Marketing, BOOM

Are you ready to supercharge your sales effort?

Shine, Abode Worldwide’s expert-led specialist content program is for lodging tech businesses that want to boost their brand awareness, engagement and sales by investing in valuable content for their audience.

We’ll put you in the spotlight, helping you build a reputation as a go-to thought leader in your field, attracting inbound inquiries, and improving sales results.

Find out how our expert-led content works.

The power of targeted content marketing

Content marketing is a strategic approach to attract, motivate, and retain your audience. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.

If the content you’re sharing is valuable enough, it’s a sure-fire route to greater awareness, stronger relationships, inbound enquiries, sales, and customer loyalty.

By creating expert content within your sector – content such as whitepapers, research reports, ebooks, or a valued industry newsletter – you can build your reputation as a leader in your field. This makes sales conversations instantly easier and more productive.

Included in the Shine program:

We use our industry insight and first-rate writing skills to create valuable, SEO charged, B2B content with depth and impact to stand out in your market and position you as a leader in the sector.

We specialize in writing:

  • Owned content
  • Expert-led hospitality tech blogs
  • Whitepapers
  • Research reports
  • Company newsletters
  • Case studies
  • Partnership content
  • Ebooks
Who this is right for:

This specialist content creation service is for pioneering businesses in the lodging tech sector, serving either the short term rental, hotel, coliving, multifamily, senior living, or student accommodation spaces. You’ll have gained some traction in the marketplace, perhaps with seed funding as a minimum, and a growing team. If you’re a CMO or a CEO serious about creating expert content to gain further visibility, trust, and sales, we’d love to help you.

Contact us if:

  • You want a content strategy tailored to your business and its specific needs
  • You’re looking to kick off a high impact content marketing program from scratch
  • You feel your current content isn’t working hard enough for you
  • You want your content to be SEO researched and written by experts in your sector
  • You require content to support a specific business aim, such as a product launch
  • You want to produce long-form content like a whitepaper, ebook or industry report
  • You’d like to develop a targeted monthly industry newsletter to drive awareness and sales
  • You’re interested in one-off content project
  • You’d like an initial chat to scope out your content needs

How it works

1. Shine Monthly – retained content service

Sign up for a monthly package of expert-led blogs / whitepapers / company newsletters / case studies, and more. This includes forward-looking content strategy planning, involving SEO research and expert industry insight. You’ll have continuous contact with the Abode Worldwide team through regular calls and reporting.

2. Project Shine – one-off content projects

We work on one-off content projects for our clients. These projects range from a bundle of expert blogs to support a launch or a specific industry whitepaper, eBook, or research report.

All content services include SEO research as standard. We tailor the content to your specific business goals.

Visible results:
  • Increased inbound traffic to your website
  • Increased number of sales conversations (inquiries / connections / at trade shows)
  • Increased awareness of the pain points you solve
  • Enhanced reputation as experts in your sector
  • Improved search ranking for your business
Why hire Abode Worldwide?
  • We are sector specialists. Our niche focus and years of experience mean that you won’t have to educate us on the market so we can get going. Fast. We understand how to frame and position your content, and understand and are well-versed in the pain points your property managers face.
  • We take time to fully understand your strategy and business goals, and become an extension of your team, to act as your expert content partners.
  • We always create a content strategy for our clients, giving you a roadmap to success
  • We can dovetail your content with your public relations activity to great effect.
Rise program

Public relations

Rise program

Looking to elevate your brand through expert public relations? Take a look at what our Rise program can do for you.

Read our client success stories

Creative digital asset management platform

BOOM: Abode Worldwide partnered with BOOM to create SEO-charged, sector-specific blogs for its website on a monthly basis. Initially, we delivered content focused on the real estate and short-term rental sectors, drawing on our deep insight in these markets.

Property management software game-changers

GUESTY: Today Guesty is recognized as a leading property management solution for professional short-term and vacation property managers. Regularly featured in the press, with the C-suite team contributing industry insight, speaking at high-level industry events and contributing valuable insight about the industry.

Transforming trust in customer reviews

REYVOOS: We secured on-brand exposure and coverage in target industry press, reaching a combined readership of more than a quarter-million. During the campaign, Revyoos won the VrTech 2020 awards. The company had a 460% increase in LinkedIn followers, and 1000% increase in engagement.

Book a discovery call

Tell us more about your business and we can tell you about what we do as an agency to add value to your success.


“Abode is a wonderful communications partner in the short-term rental and VR ecosystem. Jessica brings the knowledge, connections and expertise of this industry with her and has been great to collaborate with – and rely on – when aiming to build brand awareness of Guesty in this space.”

Lauren Gumport, Director of Global Communications & Brand Strategy, Guesty