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A 2023 manifesto: How to take your public relations strategy to the next level

INSIGHTS: A toolkit for elevating your B2B public relations strategy. Are you ready to boost your tech company’s profile and brand? Take a look at our six top tips.

Pillow Talk#1: VRMA versus OPTECH

PILLOW TALK: regular newsletter where Abode Worldwide's founder and CEO, Jessica Gillingham shares musings, learnings and insight about the pioneering lodging technology brands and operators transforming the way we work, rest and play.

Social media for business – is your STR tech platform using TikTok yet?

INSIGHTS: Short term rental tech business owners: social media including TikTok can be a powerful tool in your marketing strategy - here’s how you can harness it.

Vacation rentals hit Vegas: Laura and Rosie reflect on VRMA International 2022

NEWS: With around 2,600 attendees from the short-term rental and hospitality technology sector descending on the Entertainment Capital of the World for the 2022 VRMA International Conference, the Abode Worldwide team headed to the iconic Caesar’s Palace, keen to find out what’s hot in vacation rentals right now.

5 tips for engaging B2B hospitality tech content creation

INSIGHT: Every company no matter the industry, be it hospitality tech, property management, or property tech, has a story to tell. But how this story is told can be the difference between making or breaking your brand.

3 reasons why Abode Worldwide is the agency you’ll want to join

INSIGHT: We have found success during challenging times and have come out the other side stronger, with a fast-growing team and a host of new client wins.

Stronger together: How public relations and content work hand in hand

INSIGHT: A true B2B marketing powerhouse is formed when public relations and content join forces and work together in tandem.

Abode Worldwide: What’s in a name?

INSIGHT: Our agency has just rebranded. It's a process we've been working on for the last six months. From our initial workshops with a branding consultant - to a refocus on our mission, vision, and core values - to a new website. 

Our rebranding to Abode Worldwide

NEWS: Our team is incredibly proud to reveal our new branding and name, which reflect our expanding global reach and growing client base across the lodging and hospitality technology sectors. 

The importance of a strong PR strategy for hospitality proptech brands

INSIGHT: A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your lodging tech business – you will need a laser-sharp PR strategy.

The power of B2B public relations: building reputations for growth in hospitality tech

INSIGHT: How to raise the reputation of your property technology business using specialist B2B public relations.

Why B2B content has never been so valuable

INSIGHT: You’re missing out if you’re not already utilizing the power of a tailored content marketing strategy for your proptech business. Here’s why…