Public relations

Expert global public relations for lodging tech pioneers

How do you gain trust, influence, and market share so that you are seen as the leaders in your marketplace and grow your business?

Introducing the Rise Program

Expert global public relations for lodging tech pioneers – the Abode way.

Welcome to Abode Worldwide’s Rise Program: cut-through public relations with unique industry partnerships, in-depth sector insight and worldwide reach to help lodging technology businesses across hospitality, short term rentals, multifamily and ‘living’ sectors grow and succeed.

“Abode PR is incredible to work with. The talent, strategy and drive on the team is top notch.”

Tom Kenyon, Vice President of B2B Product Marketing, Xplorie
AbodeWorldWide_hospitality_technology_public_relations

Are you ready to take your brand to the next level?

Rise, Abode Worldwide’s specialist hospitality and proptech public relations program is for lodging tech businesses that are ready to accelerate their visibility and reputation through investing in their story and brand.

We’ll put you in the spotlight, helping you achieve greater brand strength and recognition to reach new customers and gain trust.

Find out how we work with lodging technology brands to elevate your reputation.

The power of targeted public relations:

Public relations uses earned media coverage and digital PR to stimulate awareness and demand for your company’s products. By doing so, you can develop higher visibility and a far broader reach for your business, fast.

Brands typically start with public relations because they’ve hit a ceiling. You may want to reach a new market, achieve cut-through in a busy sector, differentiate from the competition, and educate your customer base on your solution. Having a stronger position in the marketplace will also help with talent attraction, and put you in a solid place for investment too.

Public relations is a cost-effective option for small, medium, and large businesses. When implementing a campaign, you’re continuously working on building trust and credibility for your business without a high financial outlay. Public relations has a lasting impact, and a higher ROI than many other forms of marketing.

Included in the Rise program:
  • Media relations – Pitching your strongest stories and placing you on the news agenda.
  • Thought leadership development – We create a strategy to position your brand and your C-suite team as thought leaders.
  • Earned content – We’ll write valuable thought-provoking content with the depth and gravitas you need to get in all the right publications.
  • Social media – We help you reach the right audience with the right message at the right time.
  • Award wins – We discover which awards will earn you the most kudos and help you win them.
  • Speaking platforms – We find the opportunities to give more and be more in the industry.
  • Media training – for your leaders. Expert guidance on how to speak with the media.
Who this is right for:

This specialist public relations program is for pioneering businesses in the lodging tech sector, serving the short term rental, hotel, coliving, multifamily, senior living, or student accommodation spaces. You’ll have gained some traction in the marketplace, perhaps with Series A funding as a minimum, and a growing team. If you’re a CMO or a CEO serious about implementing a hospitality tech public relations program to gain further traction, visibility and trust, we’d love to see if we can help.

We are hyper-focused on creating value and providing outcomes

How it works:
  • It starts with strategy and planning. We look at your business objectives and what public relations needs to achieve to help meet the overall business goals.
  • Followed by 360 positioning. We look at your competitors and media landscape as well as internal challenges and opportunities.
  • We develop core messages, stakeholders (audiences) mapping, story ideas, news schedules, KPIs and target media.
  • We take your business goals and develop tactical plans and campaigns that will underpin your strategy.
  • We implement plans – media relations, thought leadership, speaking opps, awards, features, interviews, podcasts, webinars, news releases, ‘newsjacking’ etc.
  • We constantly review, measure and refine.
Visible results:
  • The ‘halo’ effect of aggregated trust, increased reputation, and a stronger market position.
  • More and better opportunities. There tends to be an accumulation of public relation activity. It grows over time and with consistent effort.
  • An increase in direct and organic traffic.
  • High-profile speaking opportunities for your leadership team.
  • More inbound sales enquiries and leads that are easier / quick to convert.
  • Reputation is enhanced – can’t put a price on reputation.
  • Interest of investors and potential staff too.
  • Helps with SEO – links and mentions from external sites – many with high domain authority.
Why hire Abode Worldwide?
  • We are sector specialists. Our niche focus and years of experience mean that you won’t have to educate us on the market so we can get going. Fast. We understand how to position your story, and understand the pain points of your customers.
  • We are fully immersed in the lodging tech industry, well connected with solid relationships with the leading media outlets, conferences, associations, and influencers.
  • We have a unique influencer platform and network to assist you.
  • We take time to fully understand our client’s strategy and business goals, and become an extension of your team, your public relation partners.
  • We can dovetail your public relations with your content marketing activity to great effect.
Shine program

Content marketing

Shine program

Find out how our in-bound content program can enhance your brand’s communication strategy.

Learn more

Read our client success stories

Apaleo

API-first hospitality software leaders

APALEO: An open property management platform that serves hotel and serviced apartment groups worldwide. With its API-first approach, Apaleo empowers accommodation providers to deliver the ultimate digital experience for both guests and staff. Operating in over 24 countries, Apaleo disrupts traditional hospitality software models by shifting from single-vendor suites to best-of-breed technology ecosystems.

Read more →
Bob W Abode Worldwide

Tech-led hospitality brand crossing hotels and rentals

BOB W: A tech-led, hospitality provider that offers a smart and sustainable hybrid between hotels and conventional private rentals – the Best Of Both Worlds. Bob W is a rapidly growing company that uses technology to give every guest a high-quality, ‘live like a local’ contactless experience, at scale, and is now operating in 16 cities across 10 European countries.

Read more →
Bob W PR

Data powerhouse for short term rentals

KEY DATA: The most trusted data and insights platform for the vacation rental and alternative accommodations space, used by property managers, hosts, investors, and tourism organizations globally. Unlike its competitors, Key Data sources reservations data directly from lodging providers in over 500 markets in real-time to pull accurate, forward-looking insights. It then aggregates these with data from major OTAs and analyzes them against 45+ KPIs.

Read more →

Interested in working with us?

To discover how we can raise the profile, reputation and influence of your brand – start your journey by booking an initial call with our founder Jessica Gillingham.

Book now →

“As a business owner, one of my biggest pain points is being reactive to press opportunities. Having the Abode team on my side means that they’re always there to get me in front of those opportunities and make sure I don’t miss them, which has been massive. The Abode team has been fantastic and I’ve loved every minute of working with them. The attention to detail, the updates, and our calls are always great. Having Abode is a massive tool in my arsenal for Boostly and I couldn’t be doing this without them.”

Mark Simpson, Founder, Boostly