We are a team of strategists, hospitality technology and proptech public relations specialists, content creators, writers, marketing specialists, and change makers who have a passion for getting the best lodging technology solutions and individuals the limelight they deserve. We all embrace the same values and positive attitude, so that whoever you meet on our team you get the Abode Worldwide experience every time.


Helen Wedgewood

Head of Content

Helen oversees the content side of the business – our Shine program. With a background in publishing, Helen knows the value of quality content and how to make it work hard for our clients. She loves teaming up with tech companies to power their businesses forward through expert content – be that awareness driving blogs answering key questions or deep dive industry whitepapers. Helen also enjoys supporting the wider Abode team and seeing them flourish.

Following a stint living in tech hub Barcelona Helen returned to the UK, where she now plans to stay. Away from work, she loves to travel with her family and explore new places.


Laura Carson

Senior PR Account Manager

Laura joined the team in May 2021 with experience in consumer PR and a passion for all things travel. She started her career teaching in Asia, before becoming a travel coordinator, and then working in expatriate tax.

After stepping into the creative, fast-paced world of PR, Laura has put her media relations and press office management skills to use for major travel companies, including an OTA, hotel chain and cruise line. She loves helping Abode Worldwide’s clients stand out from the crowd through ‘bigger picture’ strategic positioning.


Sara Martin

Marketing Manager

Sara has an abundance of experience working within the technical B2B Marketing and PR space. Having worked both inhouse and agency side, she is adept at taking SMEs international marketing to the next level through developing creative marketing plans, brand and digital marketing campaigns.

Sara has a keen interest in travel and is excited to learn more about the fast paced industry of lodging technology.


Laura Ross

PR Account Manager

Laura has broad experience in corporate B2B marketing, content and communications. Having worked in the travel accommodation industry for much of her career in South America, India and Europe, she is fascinated by the latest tech developments which are revolutionising the short-term rental, lodging & prop tech sectors.

She loves building close relationships with her clients to help them achieve their goals to build their reputation and brand presence.


Aaron Finn

PR Account Executive

Aaron graduated in 2020 from the University of the West of England with a 2:1 in Journalism. He brings his journalistic background and passion for communications to support our team with media relations and client services.

Outside of work, Aaron loves sports and going to the beaches in his home county of Cornwall.


Maryann Holmes

Content Writer

Maryann studied Creative Writing at Bath Spa University and graduated in 2016. Her experience using blogging and social media for marketing, along with a passion for impactful, inspiring writing is an addition to the content team.

When not writing for work, Maryann writes contemporary free-form poetry and fiction novels.


Rosie King

PR Account Manager

Rosie brings a wealth of experience in media relations, client management and brand storytelling, from her work with global consumer brands.

With a love of travel and adventure, Rosie has her eyes and ears open to the latest trends in travel technology, striving to gain standout exposure for her clients by employing creative techniques.


Amy Deverson

Junior PR Account Manager

With a strong background in content writing and a degree in English & Journalism, Amy recently moved from our Content team into PR. She harnesses her journalistic skills and experience working on transformative copy campaigns to support our team and help clients achieve their PR goals.

Amy has a passion for travel and has spent the summer working from short term rentals whilst exploring and living in Italy.

Working at Abode Worldwide makes me feel proud of the work we achieve for our clients, hearing the glowing reviews of our team is always nice! Whenever the team is out on the road, they always say how many people have heard of Abode, that’s something really special.

Aaron Finn, PR Account Executive, Abode Worldwide

Our values

Honest & open

We do everything with integrity. From fact checking the articles we publish to being honest and upfront with our clients and team members – saying what needs to be said, not what wants to be heard.


Progressive partnerships

We earn our partners’ trust by listening and understanding. Every query is a conversation, every problem is a shared challenge. It’s a modern, down-to-earth, people-first approach and we wouldn’t have it any other way.


Free-range working

We’re not afraid to go off the beaten track. Our tried and tested processes are a guide, not a hard and fast rule. We give ourselves the freedom to go with our instincts and get things done. The same goes for our people too. We trust them to work from their homes, a short term rental in Italy, or wherever makes them feel most comfortable to be their best and most productive.


Creative thinking

We support each other to think beyond the brief we’re given. Our imagination and creativity are our secret sauce, the USP that our clients love and that brings extra value to their business.


Raising others up

We aim to be a breath of fresh air in the public relations industry. That means supporting equality by empowering more women to lead, and embracing and coaching the next generation of public relations and content specialists, from all walks of life.

Join the team

Want to be part of a forward-thinking public relations and content marketing agency, providing quality, specialist work for global clients in the hospitality and property tech space?