Company Overview

Apaleo is an open property management platform that serves hotel and serviced apartment groups worldwide. With its API-first approach, Apaleo empowers accommodation providers to deliver the ultimate digital experience for both guests and staff. Operating in over 24 countries, Apaleo disrupts traditional hospitality software models by shifting from single-vendor suites to best-of-breed technology ecosystems. Customers include CitizenM, Limehome, easyHotel and McDreams Hotels.


Apaleo (2)

The Challenge

In May 2023, Apaleo approached Abode with the objective of cementing its status as a leader in modern property management software for hotels and serviced apartments. While Apaleo had already established a strong presence in the DACH (German-speaking) market, a significant challenge was to expand its reach throughout the rest of Europe and the US. Additionally, Apaleo aimed to educate the industry about the future-proof benefits of MACH/API-first architecture, demonstrating how this approach enables superior software ecosystems.

“The team at Abode Worldwide is just awesome to work with. They’re not just in for the job; they genuinely care about our success, and it shows in everything they do. Their professionalism, expertise, and passion shine through in every interaction, resulting in tangible results in our brand visibility. We confidently recommend Abode Worldwide to any brand seeking impactful PR campaigns and a dedicated partner invested in their success.”

Petra Hancz, Content & Communications Manager, Apaleo
Apaleo (3)

Our Solution

To address these challenges, Abode collaborated closely with Apaleo to devise a PR strategy that not only heightened brand awareness in new markets but also positioned Apaleo as a thought leader within the industry. Our approach focused on:

Educating the industry

We leveraged high-level thought leadership content and speaking opportunities to inform the industry about the advantages of MACH architecture.

Showcasing success through case studies

By highlighting partnerships with some of the most renowned brands in the hospitality sector, we showcased Apaleo’s expertise and success. These case studies served to build trust and credibility with potential customers.

Leveraging data for insight

We utilized Apaleo’s extensive data to provide valuable industry statistics, offering a barometer for performance and showcasing the scale of Apaleo’s impact.

Through this comprehensive strategy, Abode aimed to not only expand Apaleo’s market presence but also establish the brand as an authoritative voice in property management technology.


The strategic PR efforts led by the Abode team yielded outstanding results for Apaleo in less than a year. We secured a remarkable total of 69 coverage hits in respected industry publications, marking a staggering 475% increase in media presence compared to the previous year. This significant boost in visibility ensured that all key brand messages were effectively communicated, greatly enhancing Apaleo’s market presence.

The valuable earned coverage was crafted to resonate with and engage our target audience, ensuring that the core benefits and differentiators of Apaleo’s platform were clearly understood. This strategic messaging not only broadened Apaleo’s visibility but also substantially increased its ability to attract and convert prospects. The number of prospects Apaleo reached expanded dramatically, with combined Unique Visitor Metrics (UVM) surging by 18,400% during our partnership.

We also maintained a robust presence in the DACH market through quarterly data reports, while simultaneously expanding our footprint in other regions.

Read more client success stories

Tech-led hospitality brand crossing hotels and rentals

BOB W: A tech-led, hospitality provider that offers a smart and sustainable hybrid between hotels and conventional private rentals – the Best Of Both Worlds. Bob W is a rapidly growing company that uses technology to give every guest a high-quality, ‘live like a local’ contactless experience, at scale, and is now operating in 16 cities across 10 European countries.

Data powerhouse for short term rentals

KEY DATA: The most trusted data and insights platform for the vacation rental and alternative accommodations space, used by property managers, hosts, investors, and tourism organizations globally. Unlike its competitors, Key Data sources reservations data directly from lodging providers in over 500 markets in real-time to pull accurate, forward-looking insights. It then aggregates these with data from major OTAs and analyzes them against 45+ KPIs.

Direct booking website design & training trailblazer

BOOSTLY: Boostly offers online training, WordPress website design, content creation and CPD-accredited marketing services to thousands of hospitality businesses worldwide. Founded in 2016 by industry influencer Mark Simpson, Boostly helps property owners and managers cut down their over-reliance on online travel agents by providing them with the tools, tactics and training to boost their direct bookings and profits.

Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.