Hostaway

Company Overview

Hostaway is a leading vacation rental software for ambitious property managers, helping them automate and grow their business. The company, which was founded by a team from the tech-savvy cities of Toronto and Helsinki, has gone from strength to strength in the last few years, being recognized as a premium software partner of Airbnb, Booking.com, and Vrbo, expanding its marketplace and growing its customer base. In May 2023, Hostaway announced that it has secured $175 million in PE funding, the largest single funding transaction in the short term rental software market to date.

The Challenge

Abode Worldwide has worked closely with the team at Hostaway, including CEO & Co-Founder Marcus Rader and COO & Co-founder Saber Kordestanchi since June 2021. We were first approached by Hostaway because of our team’s industry connections and proven history of providing expert public relations in the vacation rental tech space.

Their vision was clear: to be the market leader in the short-term rental industry, loved by property managers globally. Our strategy was to establish and grow the company’s reputation as a leading player in the short-term rental sector through communication of Hostaway’s growth trajectory, the leadership team’s industry expertise, and sharing quick-fire data insights from the company with target industry press and speaking opportunities.

“Jessica and Laura both know so much about this industry…I don’t know if there’s anyone more connected than Jessica.”

Mikko Nurminen, Co-Founder, Hostaway

Our Solution

We built a strategic roadmap with implemented tactical plans to maximise visibility and positioning across national and industry press, conference speaking and podcast interviews. We first announced Hostaway’s marketplace milestone of over 100 integrations to the press, followed by their new direct booking website builder and preferred partnership awards from Vrbo & Airbnb. To gain maximum exposure for Hostaway in the US – their key market – we leveraged data, backed up with leadership insight, to successfully land coverage in top tier coverage including Forbes, Washington Post, BBC, Skift, The Canadian Press, Fortune and Yahoo.

Results

To date, we’ve secured almost 300 media coverage and speaking opportunities for Hostaway across industry and national press, podcasts, and events, including PhocusWire, Skift, The Globe & Mail, BBC Travel, Travolution, The Toronto Star, TechCrunch, Fortune, Forbes and STR industry press.

Since our partnership began, Hostaway has reached millions of coverage views and built a strong visibility with with thousands of social shares of press coverage and podcast interviews. Consistent exposure to strategic partners, stakeholders and customers has led to enhanced brand recognition, increased market share, new partnerships and a global presence – all of which have firmly positioned Hostaway as a leading PMS in the short-term rental sector.

Media Results

In the first 12 months – 1.3 million coverage views, 580 million readership, 4.2 thousand social media shares, 64 coverage hits, 16 speaking opportunities & interviews

Coverage & speaking opportunities

Forbes, Washington Post, Better Homes & Gardens, PhocusWire, Travolution, ShortTermRentalz, Get Paid for your Pad podcast, Vacation Rental Success Podcast, Book Direct Show, Short Stay Summit, Collision Conference, Forbes, TechCrunch, BBC, Fortune, Skift.

Outcomes

Enhanced brand recognition, industry recognition, thought leadership development, regular commentary and speaking opportunities, increased market share, new partnerships, brand cohesion, and global presence.

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REYVOOS: We secured on-brand exposure and coverage in target industry press, reaching a combined readership of more than a quarter-million. During the campaign, Revyoos won the VrTech 2020 awards. The company had a 460% increase in LinkedIn followers, and 1000% increase in engagement.

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BIDROOM: We worked with the team to develop a strategy, through public relations and content, that would communicate the company’s innovative approach to technology in the sector and also share educational content with prospective partners.

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BREEZEWAY: Covered in target press including Property Investor Today, New York Times, VRM Intel, VRMA Arrival, Skift, Phocuswire, Washington Post, Yahoo! Finance, Wall Street Journal and more. Consistent, on-brand exposure to customers, prospects, strategic partners, and stakeholders has boosted Breezeway’s positioning in the vacation and short-term rental industry.

Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.

Contact the Abode team →

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