To date, the Abode team has achieved nearly 70 pieces of targeted industry press stories for 3Sixty in publications including Business Travel News, The Business Travel Magazine, Hospitality Technology, PhocusWire, Serviced Apartment News and Skift. In addition sixteen speaking opportunities were secured for the 3Sixty management team were across podcasts, webinars, and conferences. Coverage reached an estimated audience of 52 million with 880k views.
Champions of alternative accommodations in corporate travel
3Sixty is the business travel industry’s most secure and intuitive accommodation platform. Part of the Reside group, its technology helps employees book and manage their stay in more than one million quality, cost-effective rooms and properties worldwide. A longtime champion of ‘alternative accommodations,’ 3Sixty sets itself apart in the industry by its commitment to duty to care. The brand’s partnerships with real-time safety data supplier GeoSure and financial vetting service Dun & Bradstreet guarantee a safe and comfortable stay for anyone using their platform.
After a rapid growth period during 2020 and 2021, when the 3Sixty team won the global corporate housing programs for major Fortune 100 companies, 3Sixty wanted to promote its offering and set its technology apart from the Reside brand. They turned to Abode Worldwide to help shine a spotlight on 3Sixty and the consumer demand for innovative tech solutions in corporate housing.
This was a challenging time for the sector as global business travel had tailed off as a result of the Covid-19 pandemic. Employees sought reassurance that they would be looked after when traveling. This was a huge opportunity for Abode Worldwide to promote the 3Sixty’s industry-leading duty of care solutions and harness the growing awareness of the short term rental or ‘alternative accommodation’ category within this sector.
The Abode Worldwide team has worked closely with 3Sixty to place the expert insight of its key spokespeople in industry publications. These capitalized on newsworthy topics and demonstrated 3Sixty’s capabilities to engaged audiences. Features secured include discussion of duty of care solutions in the industry, whether leisure operators can break into business travel and the technology trends helping corporate travel to recover. Select appearances in podcasts and webinars boosted this strategy.
The team supported the relaunch of the 3Sixty platform into a state-of-the-art marketplace in August 2022. Announcing this exclusively at the annual GBTA Convention, the news was covered in key business travel publications and has since landed 3Sixty wins and nominations for prestigious awards, including Innovation of the Year at the Business Travel Awards Europe. The Abode content team was also tasked with creating impactful blog copy to sit on the new 3Sixty website and to be shared across 3Sixty and Reside social media channels.
3Sixty has been nominated for 13 awards, with 2 award wins at the Business Travel Awards Europe and CHPA’s Tower of Excellence Awards.
Sharing media coverage, award wins and expert-led blogs on 3Sixty’s and Reside’s LinkedIn channels drove a significant increase in followers during 2022, with a 91% and 43% respectively.
Consistent, on-brand exposure to customers, prospects, strategic partners, and stakeholders has helped cement 3Sixty’s positioning in the business travel, global mobility, and short-term rental sectors.
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