AbodeWorldwide_BOOM_Content

Company Overview

BOOM is a visual content production and management platform, enabling brands to create, edit, organize and collaborate on their visual assets. A well-funded scale up, BOOM aims to transform the way companies approach their visual content. From ecommerce fashion, food delivery and real estate to marketing, creative and digital agencies, BOOM is breaking into new markets with its tech-forward solution. Expanding beyond the realms of photo and video production, the team has grown rapidly as the digital asset management platform side of the business developed and strengthened. BOOM is continually pushing out new features and innovative solutions to offer brands a seamless, creative and effective visual content experience.

“Abode has been instrumental in the development of BOOM’s communication plan. Throughout our collaboration, the team was receptive to our needs and eager to support our projects with constructive and valuable input, leading to the delivery of impeccable content each and every single time.”

Lucie Gautheron, Content Marketing, BOOM
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The Challenge

Abode Worldwide partnered with BOOM to create SEO-charged, sector-specific blogs for its website on a monthly basis. Initially, we delivered content focused on the real estate and short-term rental sectors, drawing on our deep insight in these markets. As BOOM developed its offering and expanded into being a content management platform, we flexed our offering by working closely with the client, listening to their needs and adapting our content strategy accordingly.

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Our Solution

Abode Worldwide created a wide range of content for BOOM, from blogs focused on attracting the right talent to pieces targeting the customer awareness stage of the sales funnel.  Each piece of content aligned with our core campaigns: to raise brand awareness and level up BOOM’s content library.

Results

Data-driven, SEO-charged blogs sharing invaluable tips and insights for BOOM customers further cemented BOOM’s positioning as a go-to visual content brand – for both products and reliable information. Expert B2B content strengthened the website, its reputation and encouraged conversions, enhancing BOOM’s online presence in a critical stage of its growth journey.

Read more client success stories

Automation for multifamily & short term rentals

POINTCENTRAL: Our mission is to raise PointCentral’s reputation through trade media relations, speaking opportunities, inbound content, and social media. To date, PointCentral has reached over 23.6 million online readers through our media campaigns. and a 39% increase in organic traffic.

Property management software game-changers

GUESTY: Today Guesty is recognized as a leading property management solution for professional short-term and vacation property managers. Regularly featured in the press, with the C-suite team contributing industry insight, speaking at high-level industry events and contributing valuable insight about the industry.

Tech first PMS with community at its core

UPLISTING: Working closely with the Uplisting team, we were able to level up the brand’s thought leadership. Data-driven content have to date resulted in a 33% lift in total traffic to the website and a 42% lift in organic search.

Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.

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