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Stronger_together:_How_public_relations_and_content_work_hand_in_hand

Stronger together: How public relations and content work hand in hand

INSIGHT: A true B2B marketing powerhouse is formed when public relations and content join forces and work together in tandem.

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What's in a name

Abode Worldwide: What’s in a name?

INSIGHT: Our agency has just rebranded. It's a process we've been working on for the last six months. From our initial workshops with a branding consultant - to a refocus on our mission, vision, and core values - to a new website. 

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The Abode Team

Our rebranding to Abode Worldwide

NEWS: Our team is incredibly proud to reveal our new branding and name, which reflect our expanding global reach and growing client base across the lodging and hospitality technology sectors. 

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The_importance_of_a_strong_PR_strategy_for_hospitality_proptech_brands

The importance of a strong PR strategy for hospitality proptech brands

INSIGHT: A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your lodging tech business – you will need a laser-sharp PR strategy.

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B2B PR for hospitality tech

The power of B2B public relations: building reputations for growth in hospitality tech

INSIGHT: How to raise the reputation of your property technology business using specialist B2B public relations.

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female translator working on a document

Why B2B content has never been so valuable

INSIGHT: You’re missing out if you’re not already utilizing the power of a tailored content marketing strategy for your proptech business. Here’s why…

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The Power of Effective PR for Hospitality Tech Startups featured image

The power of effective PR for hospitality tech startups

INSIGHT: Back in 2017 when I first founded Abode Worldwide, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?

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Amys Blog

Pizza, pasta and PR: Why I love free-range working from Italy

INSIGHT: Bleisure. Workcation. Virtual offices. The working world as we once knew it is changing, and I’m excited to be part of a company paving the way.

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Travel blog

The business of business travel & the short-term rental sector

INSIGHT: There’s much to be excited about in the vacation and short-term rental industry right now. With challenge and disruption comes opportunity.

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metaverse

Futurizing: Metaverse, remote working and how we meet the demand for places to stay

INSIGHT: Recently I watched Mark Zuckerberg’s video release announcing their re-brand to Meta and his plans for Facebook’s Metaverse.

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City skyline

The future of short-term rentals is in its merging

INSIGHT: I recently attended Skift’s inaugural The Future of Lodging Forum in New York City. The focus of the event was to dissect and debate the ‘great merging’ of hotels and short-term rentals. 

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How vacation rentals have captured the media landscape

How vacation rentals have captured the media landscape

INSIGHT: Reputation and culture are not just buzz words for the moment. They are the cognizant foundations for any business that plans to grow in a sustainable and purposeful way. When a company’s culture and reputation is seen as integral to its core and that company is able to communicate its purpose outwardly

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Abode Worldwide