Our agency has just rebranded. It’s a process we’ve been working on for the last six months. From our initial workshops with a branding consultant – to a refocus on our mission, vision, and core values – to a new website.
We’ve got a new name and brand identity, solidifying our move into the wider lodging spectrum across the globe. It’s exciting times for us as an agency as we grow our team and offering while still delivering top-notch public relations and content services to our valued clients.
From this week, we are now Abode Worldwide. A small change, but one which encompasses my vision for the agency. The last couple of years have brought real convergence of the hospitality and property sectors, and we anticipate this shift deepening further. Our mission is to be at the forefront of this change, so we continue to be best placed to supercharge the credibility and authority of tech pioneers transforming the way we work, rest, and play.
Re-branding is a costly and time-consuming business – so why do it?
As a marketplace evolves, good businesses evolve with it. When I started Abode, shortly after attending the 2016 Vacation Rental World Summit in Barcelona – the professional short term rental industry was still in its infancy and somewhat obscure.
Over the last six years, this has changed dramatically. Helped by various converging factors; increased investment, Covid, changing traveler personas, a greater emphasis on professionalism, increased access to guests through the OTAs and heightened advocacy efforts. Of course, with an explosion in technology solutions that ease the operational pain points – short term rentals are now mainstream.
Abode has been lucky enough to partner with many of the biggest and best software solutions that help professional property managers run better businesses for their owners and guests. Over the last couple of years – many of these clients have evolved into offering solutions to new sectors of lodging – notably multifamily, hotels, coliving and flexible living.
The lodging industries across the globe are finding greater and wider convergences, and we anticipate this trend continuing to develop and grow at pace, alongside changes in societal shifts and patterns as well as investment and development.
As the opportunities for brands to develop relationships with their stakeholders and influence the marketplace continue to broaden, we are also expanding our public relations and content services. We’ll do this while keeping our core focus on working with clients to build trust and influence to gain a more significant market share.
Using our approach – the ‘Abode way’ – we have a systematic roadmap to build strategic communications programs encompassing media relations, thought leadership development, influencer relationships, news schedules, and expert-led content. By doing the groundwork with 360 positioning for clients, developing strategies with compelling storytelling narratives, to implementing our signature Rise and Shine public relations and content programs – we are well-placed to build trust and influence in the lodging pioneers operating at the heart of the hospitality and property ecosystems.
If you want to learn more about Abode Worldwide and the services we provide to technology solutions across the hospitality and lodging sectors – feel free to connect.