News & Insights
Hospitality tech – why data storytelling is so powerful for your brand
INSIGHTS: Looking to elevate your hospitality tech brand? Here’s how public relations and data storytelling can help you boost your reputation, scale, and reach your goals.
Lodging tech focus: Why content will always work harder than advertising
INSIGHTS: Ever wondered what the difference is between advertising and content marketing? We outline 5 reasons why content marketing will always be superior.
Public Relations & SEO: Does it really matter?
INSIGHTS: For years, PR and SEO have worked separately to generate traction for companies big and small - but is combining the two as powerful as the experts say?
Abode Worldwide makes key hire to support global expansion
NEWS: Millard joins the agency from Rhizome Media, where he spent nearly six years working across industries with a particular focus on property. Before that, he was a news journalist for some of the UK’s biggest titles, from the Evening Standard and MailOnline to the Sunday Mirror and The Sun.
4 macro lodging trends to watch in 2023
INSIGHTS: Are you a lodging brand looking to get ahead of the curve this year? Here are 4 top trends you need to know in 2023 to make smart, strategic business decisions.
Vacation rentals hit Vegas: Laura and Rosie reflect on VRMA International 2022
NEWS: With around 2,600 attendees from the short-term rental and hospitality technology sector descending on the Entertainment Capital of the World for the 2022 VRMA International Conference, the Abode Worldwide team headed to the iconic Caesar’s Palace, keen to find out what’s hot in vacation rentals right now.
5 tips for engaging B2B hospitality tech content creation
INSIGHT: Every company no matter the industry, be it hospitality tech, property management, or property tech, has a story to tell. But how this story is told can be the difference between making or breaking your brand.
3 reasons why Abode Worldwide is the agency you’ll want to join
INSIGHT: We have found success during challenging times and have come out the other side stronger, with a fast-growing team and a host of new client wins.
Our rebranding to Abode Worldwide
NEWS: Our team is incredibly proud to reveal our new branding and name, which reflect our expanding global reach and growing client base across the lodging and hospitality technology sectors.
The importance of a strong PR strategy for hospitality proptech brands
INSIGHT: A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your lodging tech business – you will need a laser-sharp PR strategy.
Pizza, pasta and PR: why I love free-range working from Italy
INSIGHT: Bleisure. Workcation. Virtual offices. The working world as we once knew it is changing, and I’m excited to be part of a company paving the way.
Five key elements for your hospitality tech content strategy
INSIGHT: You know what they say - content is king. Create a solid, results-driven content strategy with these five core tips from our content experts.