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Skift Short-Term Rental Summit 2023

EVENTS: Abode's founder Jessica Gillingham spoke at the Skift Short-Term Rental Summit in NYC this June. The topic was 'Why Reputation and Storytelling Matter for the Industry'

Hospitality Technology: Rebranding? How to align with your PR strategy

INSIGHTS: How to make good use of your rebranding by aligning it with your hospitality tech PR strategy.

Hospitality Technology: The importance of storytelling in public relations

INSIGHTS: How storytelling can elevate your hospitality technology for greater brand awareness and leadership in the sector.

ChatGPT: how does the AI tool assist public relations and content?

INSIGHTS: With the rise in conversation around ChatGPT, we outline the AI tool’s pros and cons and dive into how it affects hospitality tech public relations and content.

Short Term Accommodation Association appoints Abode Worldwide as its public relations agency

NEWS: Lodging & hospitality public relations specialist, Abode Worldwide, is thrilled to announce that it has been appointed by the UK Short Term Accommodation Association (STAA) as its retained public relations agency.

Hospitality tech – why data storytelling is so powerful for your brand

INSIGHTS: Looking to elevate your hospitality tech brand? Here’s how public relations and data storytelling can help you boost your reputation, scale, and reach your goals.

Lodging tech focus: Why content will always work harder than advertising

INSIGHTS: Ever wondered what the difference is between advertising and content marketing? We outline 5 reasons why content marketing will always be superior.

Public Relations & SEO: Does it really matter?

INSIGHTS: For years, PR and SEO have worked separately to generate traction for companies big and small - but is combining the two as powerful as the experts say?

Abode Worldwide makes key hire to support global expansion

NEWS: Millard joins the agency from Rhizome Media, where he spent nearly six years working across industries with a particular focus on property. Before that, he was a news journalist for some of the UK’s biggest titles, from the Evening Standard and MailOnline to the Sunday Mirror and The Sun.

4 macro lodging trends to watch in 2023

INSIGHTS: Are you a lodging brand looking to get ahead of the curve this year? Here are 4 top trends you need to know in 2023 to make smart, strategic business decisions.

Vacation rentals hit Vegas: Laura and Rosie reflect on VRMA International 2022

NEWS: With around 2,600 attendees from the short-term rental and hospitality technology sector descending on the Entertainment Capital of the World for the 2022 VRMA International Conference, the Abode Worldwide team headed to the iconic Caesar’s Palace, keen to find out what’s hot in vacation rentals right now.

5 tips for engaging B2B hospitality tech content creation

INSIGHT: Every company no matter the industry, be it hospitality tech, property management, or property tech, has a story to tell. But how this story is told can be the difference between making or breaking your brand.