News & Insights

In Conversation at ITB 2026 with Willem Rabsztyn of BookBoost

INSIGHTS: Willem Rabsztyn, Co-founder and CEO at Bookboost, explores how hotels can move from simply collecting data to activating it across the entire guest journey.

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Where should hospitality tech companies put their marketing budgets in 2026?

INSIGHTS: Where should hospitality tech companies spend their 2026 marketing budget? A practical framework for PR, owned content, GEO, and paid.

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In Conversation at ITB 2026 with Sandrine Zechbauer of RMS

INSIGHTS: Sandrine Zechbauer, CMO at RMS, explores how hotels can overcome system complexity, improve integration, and unlock the full potential of AI.

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In Conversation at ITB 2026 with Sanjay Vakil of Directbooker

INSIGHTS: Sanjay Vakil, Co-founder and CEO at DirectBooker, explores how hotels can prepare for AI-powered booking and distribution.

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In Conversation at ITB 2026 with Ruben Verplancke of Guestway

INSIGHTS: Ruben Verplancke, Co-founder at Guestway, explores how human-centered design and practical AI applications are shaping the future of hotel technology.

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In Conversation at ITB 2026 with Toivo Halvorsen of Dharma

INSIGHTS: Toivo Halvorsen, CEO of Dharma, explores how hospitality companies are evolving their technology strategies to support AI, improve guest communication, and unlock greater operational efficiency.

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Building sustainable, tech-enabled hospitality: Insights from Marc Laros, CTO at The Usual Hotels

INSIGHTS: In this episode of Pillow Talk Sessions, Marc Laros, CTO at The Usual Hotels, joins host Jessica Gillingham to explore how sustainability, technology, and operational design are coming together to shape a new model for hospitality — one built for both efficiency and long-term impact.

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In Conversation at ITB 2026 with Khristina Quigley of Journey

INSIGHTS: Khristina Quigley, Partnerships Director at Journey, explores how booking technology and connected payments are helping luxury hotels deliver more personalized guest journeys while unlocking new revenue opportunities.

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In Conversation at ITB 2026 with Markus Feller of Like Magic

INSIGHTS: Markus Feller, CEO of Like Magic, explores how hospitality companies can approach AI implementation in a practical way. From tracking performance metrics to knowing when human intervention is essential.

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In Conversation at ITB 2026 with Chas Scarantino of RoomPriceGenie

INSIGHTS: Chas Scarantino, CEO of RoomPriceGenie, explores how hotels can simplify their technology stacks while gaining better access to real-time revenue insights.

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In Conversation at ITB 2026 with Uli Pillau of Apaleo

INSIGHTS: Uli Pillau, CEO & Founder of Apaleo, explores how AI agents are being deployed across hotel operations and why modern technology infrastructure is critical to enabling this shift.

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In Conversation at ITB 2026 with Wouter Geerts of Mews

INSIGHTS: Wouter Geerts, Director of Market Research & Intelligence at Mews, explores the latest trends in hotel technology spending and the growing role of automation across hospitality operations.

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