accommodation show

The Accommodation Show: Jessica Gillingham talks Leveraging PR with Bart Sobies

Jessica joined Bart Sobies, founder of and host of The Accommodation Show to speak on a topic which is often overlooked but could be vital to any thriving hospitality business – leveraging public relations. In a world where online presence can make or break a brand, understanding how to utilize PR effectively can give you a competitive edge.

PR is fascinating, not only in its complexity but also because of its potential to amplify your business’s presence and reputation. Jessica and Bart uncover why PR is not just about media exposure but also a comprehensive strategy that could redefine your brand’s outreach and profitability. Whether you’re looking to expand your customer base, elevate your brand image, or improve community relations, this episode is loaded with insights that will steer your accommodation business in the right direction.

Topics discussed include:

  • 0:00 – Introduction: Strategies for Effective PR in Hospitality and Short-Term Rentals
  • 2:45 – The Importance of PR and Touch Points in Customer Acquisition
  • 5:58 – Allocating Budget for PR: Deciding How Much to Invest
  • 8:32 – Case Study: Airbnb’s Brand-First Approach in Marketing
  • 11:19 – Pay-Per-Click vs PR: Challenges and Strategies in Property Management
  • 14:36 – Working with Influencers and Building Brand Presence
  • 17:23 – Integrating PR into a Complete Marketing Mix
  • 20:12 – Setting Objectives: Aligning PR with Company Goals
  • 23:45 – DIY PR: Learning from Experts and Handling PR Yourself
  • 27:05 – Jessica Gillingham’s Insights: High-Level PR Strategies for Hospitality
  • 31:18 – Connecting with Jessica: LinkedIn and Industry Insights
  • 34:30 – Collaborative Opportunities and Closing Remarks

Click below to watch Jessica’s full interview:

About The Accommodation Show

The Accommodation Show, hosted by Bart Sobies, is the go-to podcast for anyone in the accommodation industry. Recorded in Australia, the shows aim is to provide listeners with the knowledge, tips, and strategies to help you succeed in this ever-changing hospitality landscape. The show has aired over 100 episodes across Apple Podcast and Youtube. Bart also has a Facebook group and regular industry newsletter.

Connect with us – Bart Sobies

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