Today Guesty is recognized as a leading property management solution for professional short-term and vacation property managers. Guesty is regularly featured in the press, with the C-suite team contributing thought leadership opinion articles, speaking at high-level industry events and contributing valuable insight about the industry.
Property management software game-changers
Guesty
The Challenge
Abode Worldwide started working with Guesty in 2017, with the goal of raising its profile as the number one property management solution for short-term and vacation rental property managers. Our brief was to support the team with media relations and thought leadership strategy, actively working with and building relationships with target business, travel technology and trade media.
“Abode is a wonderful communications partner in the short-term rental and VR ecosystem. Jessica brings the knowledge, connections and expertise of this industry with her and has been great to collaborate with – and rely on – when aiming to build brand awareness of Guesty in this space.”
Our Solution
Abode Worldwide secured coverage for Guesty in target industry press including Skift, PhocusWire, Tnooz, VRM Intel, LA Times, Washington Post and more, raising its profile in the industry and providing consistent, on-brand exposure to customers, prospects, strategic partners, and stakeholders. Through thought leadership and speaking opportunities (including PhocusWright Conference, Skift Short-Term Rental Summit, and Travel Technology Europe), we were able to achieve high visibility in its target sectors.
Results
Speaking opportunities
PhocusWright Conference, Skift Short-Term Rental Summit, WTM – Travel Forward, Travel Technology Europe, VRMA International and Europe.
Coverage
Skift, PhocusWire, Tnooz, LA Times, Washington Post, TechCrunch, VRM Intel, ShortTermRentalz, Travolution, Inman, Property Investor Today.
Outcomes
Industry recognition, thought leadership development, talent attraction, wider market share, regular commentary opportunities.
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