Property care and operations pioneer

Company Overview

Breezeway‘s property care and operations software platform is a clear leader in the vacation and short-term rental industry. Founded in 2017 by former Flipkey founder Jeremy Gall, the company has carved an enviable reputation in the industry as a ‘must have’ tool for professional hosts and property managers in order to automate, simplify and improve their operational processes for the benefit of their guests, owners and bottom line. To date, Breezeway’s software and mobile apps have facilitated over 12M property tasks, and continue to help thousands of rental operators and hospitality professionals meet detailed service standards.

The Challenge

Abode Worldwide has been working closely with the team at Breezeway since October 2020. Breezeway came to Abode with a strong existing reputation in the vacation rental industry, as the leading property care and operations software. Their aim was to sustain the company’s status as true thought leaders in the space, helping to resource property managers (particularly during the pandemic) and drive further brand affinity. Their ongoing ambition is to be the recognized leader in vacation rental property operations for professional operators, whether they work with thousands of homes or just one unit.

With these goals in mind, we developed and implemented a public relations strategy that has built on their existing brand recognition. We set about strengthening the company’s reputation as a marketplace leader in operational and property care technology through media relations, speaking engagements, award recognition and thought leadership.

“Abode has played a big role in Breezeway’s growth as a brand and thought-leader. Jessica and her team are experts in crafting positioning and storytelling within the hospitality space, and are well-versed with how new trends affect operators, suppliers, owners and travelers.”

Ben Firn, VP of Growth & Marketing, Breezeway

Our Solution

We’re proud to have supported the team on multiple successful campaigns. ELEVATE Property Operations Summit 2021, 2022 and 2023 – the only vacation-rental event dedicated to back-of-house property operations – hosted more than 1,000 industry attendees and 60 speakers each year across two days, from the likes of Airbnb, Vacasa, VTrips and VRMA.

Breezeway’s annual Property Operations Report 2021, 2022 and 2023 achieved hundreds of downloads and garnered media attention from recognized industry press outlets including Short Term Rentalz, Skift and Phocuswire. Both campaigns helped 2021 become the Year of Operations for Breezeway, securing its spokespeople as thought leaders in the likes of VRMA Arrival, VRM Intel, Phocuswire, Washington Post and the New York Times. In 2022, Breezeway, won the Supplier of Year Award at the Vacation Rental Management Association’s annual awards.

Results

To date, Breezeway has been covered in target industry press including Property Investor Today, New York Times, VRM Intel, VRMA Arrival, Skift, Phocuswire, Washington Post, Yahoo! Finance, Wall Street Journal and more. Coverage secured from June 2021 – June 2022 has been shared with an estimated audience of 117 million, achieving 662k estimated views.

Consistent, on-brand exposure to customers, prospects, strategic partners, and stakeholders has boosted Breezeway’s positioning in the vacation and short-term rental industry.

Campaign support

ELEVATE Property Operations Summit 2021 and 2022, Property Operations Report 2021 and 2022.

Coverage

Property Investor Today, New York Times, BuiltIn, VRM Intel, VRMA Arrival, ShortTermRentalz, Boutique Hotel News, Property Reporter, Skift, Phocuswire, Washington Post, Yahoo! Finance, Wall Street Journal.

Outcomes

Enhanced brand recognition, thought leadership development, increased market share, regular commentary opportunities.

Read more client success stories

Property management software game-changers

GUESTY: Today Guesty is recognized as a leading property management solution for professional short-term and vacation property managers. Regularly featured in the press, with the C-suite team contributing industry insight, speaking at high-level industry events and contributing valuable insight about the industry.

Vacation rental and hotel automation technology

OPERTO: Our brief was to support Operto build credibility in the short-term and vacation rental industry. Abode Worldwide consistently gained targeted press coverage for Operto, including Skift, PhocusWire, Hospitality Technology, Hotel Management, Hotel Business and VRM Intel, resulting in enhanced brand awareness and visibility.

The all-in-one vacation rental software powerhouse

HOSTAWAY: Since our partnership began, Hostaway has had consistent exposure to strategic partners, stakeholders and customers, which has led to enhanced brand recognition, increased market share, new partnerships and a global presence.

Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.

Contact the Abode team →