What trends are uniting hospitality and property sectors?
Well basically what we see in here Vitur is mainly like a lot of the operations companies are looking at different types of assets. It’s also aligned with the interest of capital and new real estate products coming to the market connected to flexible living options. Operations companies are either diversifying or integrating new business models—from serviced apartments to hotels. We’re also facing challenges around technology and solutions that can support these growing businesses. In branded residences, big luxury hotel brands like Mandarin, Fairmont, Four Seasons, and Hyatt are entering the Spanish market. That’s going to trickle down to more affordable branded residential models too.
What will the ideal flexible living ecosystem look like by 2030?
We’ll see more operations companies and brands entering the space, with hospitality companies moving into serviced living. There’s consolidation, and the challenges around legislation and public perception are increasing. The industry needs to communicate better with society to highlight the benefits of what we offer. Growth through M&A will be more efficient than organic scaling, and brands will become more valuable in attracting demand.
Investor focus. Institutional capital is still cautious—mainly interested in student accommodation and more stable models with a longer track record. Once we have a more solid legal framework, we’ll see normalization. Banks are already showing interest. Spain, despite some volatility, remains a very attractive investment destination. There are strong economic prospects and safe real estate conditions.
What’s catching your attention in the industry right now?
Spain, despite some volatility, remains a very attractive investment destination. There are strong economic prospects and safe real estate conditions. The creation of Stay Alliance, a national association for short- and mid-term accommodation, reflects the industry’s professionalization. It’s about building trust—among institutions, clients, and society.
What trends or ideas are you taking from Vitur 2025?
Vitur itself has evolved into a highly dynamic B2B platform. It brings together decision-makers, investors, operators, and leaders to shape the industry’s future. We’ve seen great progress, and the energy is palpable.
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