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Lodging tech focus: Why content will always work harder than advertising

INSIGHTS: Ever wondered what the difference is between advertising and content marketing? We outline 5 reasons why content marketing will always be superior.

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Public Relations & SEO: Does it really matter?

INSIGHTS: For years, PR and SEO have worked separately to generate traction for companies big and small - but is combining the two as powerful as the experts say?

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Abode Worldwide makes key hire to support global expansion

NEWS: Millard joins the agency from Rhizome Media, where he spent nearly six years working across industries with a particular focus on property. Before that, he was a news journalist for some of the UK’s biggest titles, from the Evening Standard and MailOnline to the Sunday Mirror and The Sun.

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4 macro lodging trends to watch in 2023

INSIGHTS: Are you a lodging brand looking to get ahead of the curve this year? Here are 4 top trends you need to know in 2023 to make smart, strategic business decisions.

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Vacation rentals hit Vegas: Laura and Rosie reflect on VRMA International 2022

NEWS: With around 2,600 attendees from the short-term rental and hospitality technology sector descending on the Entertainment Capital of the World for the 2022 VRMA International Conference, the Abode Worldwide team headed to the iconic Caesar’s Palace, keen to find out what’s hot in vacation rentals right now.

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5 tips for engaging B2B hospitality tech content creation

INSIGHT: Every company no matter the industry, be it hospitality tech, property management, or property tech, has a story to tell. But how this story is told can be the difference between making or breaking your brand.

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3 reasons why Abode Worldwide is the agency you’ll want to join

INSIGHT: We have found success during challenging times and have come out the other side stronger, with a fast-growing team and a host of new client wins.

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Our rebranding to Abode Worldwide

NEWS: Our team is incredibly proud to reveal our new branding and name, which reflect our expanding global reach and growing client base across the lodging and hospitality technology sectors. 

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The importance of a strong PR strategy for hospitality proptech brands

INSIGHT: A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your lodging tech business – you will need a laser-sharp PR strategy.

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Pizza, pasta and PR: why I love free-range working from Italy

INSIGHT: Bleisure. Workcation. Virtual offices. The working world as we once knew it is changing, and I’m excited to be part of a company paving the way.

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5 elements of a B2B PR strategy

Five key elements for your hospitality tech content strategy

INSIGHT: You know what they say - content is king. Create a solid, results-driven content strategy with these five core tips from our content experts.

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Jessica Gillingham Slick Talk Hospitality Podcast

Jessica Gillingham on Slick Talk: The Hospitality Podcast

NEWS: Our Founder, Jessica Gillingham, was delighted to be a guest invited on to Wil Slicker's Slick Talk: The Hospitality Podcast. Talking all things hospitality and PR

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