In this transformative webinar, Jessica Gillingham, CEO of Abode Worldwide, and Astrid Kusumawardhani, Senior Account Manager, explore how AI and Large Language Models (LLMs) like ChatGPT are revolutionising search behaviour and brand visibility.
Traditional “find and choose” search strategies are being replaced by conversational “ask and receive” models. This session unpacks what that means for brands—and how to stay visible when AI becomes the recommender.
Key Topics Covered:
- How LLMs are reshaping how users find and interact with brands
- Why trust signals—like earned media, authoritative backlinks, and consistent messaging—matter more than ever
- Why visibility in AI-generated answers is the new front page of Google
- Real-world case studies showing AI-driven recommendations in hospitality tech
- A practical roadmap to boost your AI-era brand positioning, including visibility audits, thought leadership strategies, and performance metrics
Whether you’re a PR pro, marketer, or tech brand strategist, this webinar will give you actionable insights to thrive in the AI-curated search landscape.
Watch the full webinar below.
Are you a proptech brand operating across hotels, short-term rentals, multifamily, and serviced living, and want to understand how strategic PR can keep you visible and relevant in the age of LLM’s. Drop us a line.
