It’s easy to think PR is just about getting in the press but that mindset misses the point. The brands shaping 2026 aren’t chasing headlines; they’re using PR as a growth lever that builds trust, influence and commercial impact.
In this 30-minute webinar, Jessica Gillingham (Founder & CEO) and Astrid Kusumawardhani (Account Director) from Abode Worldwide unpack how to turn PR into a strategic advantage using Abode’s Five-Part PR Value Chain:
Message. Authority. Visibility. Influence. Commercial impact.
The session explores how to connect PR to core business objectives, from market entry and investor visibility to brand differentiation and long-term equity. Jessica and Astrid reveal why visibility without authority is just noise, how LLMs like ChatGPT are reshaping brand discovery, and why reputation is now the biggest differentiator in an AI-driven, credibility-first market.
Expect insights on:
- Crafting a narrative that’s unmistakably yours
- Building authority through earned trust and credible voices
- Turning commercial moments like launches and funding into influence
- Measuring PR’s impact with real metrics, from share of voice to inbound leads
- Preparing your 2026 reputation strategy through the Abode Accelerator Program
This session is perfect for leaders in hospitality tech, proptech, and short-term rental technology who want to strengthen credibility, drive commercial outcomes and future-proof their visibility strategy.
Because in today’s landscape — shaped by AI, information overload, and shrinking attention spans — visibility without credibility simply doesn’t convert.
Watch the full webinar below to learn how to transform PR from a cost into a measurable growth driver.
Are you preparing your 2026 communications strategy? Get in touch with our team to learn how the Accelerate 2026 Program can help you build authority and visibility where it matters most.
