The way buyers discover hospitality technology is changing fast.
AI-powered search tools like ChatGPT, Perplexity and Gemini are shaping how categories are understood, how vendors are compared and which brands get shortlisted. Often before a prospect visits your website or speaks to your sales team.
In this webinar, Jessica Gillingham, Founder and CEO of Abode Worldwide, and Victoria Ward, Account Director at Abode Worldwide, explore how AI-driven discovery is transforming the hospitality tech landscape and why category clarity has become a competitive advantage.
When AI systems synthesise markets, they do more than retrieve information. They interpret positioning, compare vendors and reinforce patterns. If your category definition is unclear or overlaps with others, visibility can quietly decline.
You will learn:
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How AI search is reshaping the B2B buyer journey in hospitality technology
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Why category clarity directly impacts visibility in ChatGPT, Google AI and similar platforms
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How large language models interpret markets, vendors and positioning signals
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The risks created by unclear or overlapping categories
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Practical steps to improve AI discoverability and strengthen brand positioning
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How public relations, thought leadership and third-party validation influence AI outputs
The session also explores how brands can move from reactive content creation to strategic narrative reinforcement, ensuring they are accurately understood, compared and recommended in AI-driven environments.
If you are a hospitality tech founder, SaaS leader or marketing executive focused on visibility, differentiation and demand generation, this webinar provides a practical framework for navigating AI-shaped discovery.
Watch the full video below and catch up on our recent webinars here
Want to explore this deeper? Abode Worldwide has also launched an 8-week Accelerator Program designed to help hospitality tech brands sharpen positioning, assess how they show up in market, and build a practical PR roadmap for the next 6 to 12 months.
