VRM Intel: Developing a successful PR strategy

Jessica Gillingham | 20.07.17 | Insights

Abodewolrdwide_vacation_rental_public_relations

VRM Intel: Developing a successful PR strategy

I was very happy to contribute an article on developing a successful PR strategy for the latest issue of VRM Intel – Summer 2017. You can read the article and the rest of the magazine at the link here.

The article covers:

What exactly is PR
Benefits of PR for attracting owners and guests
Building a PR strategy
PR Goals and objectives
Audiences
Messages
Tactics
Challenges and opportunities
Evaluation
and finally…what does success look like?

To read the full article visit the digital edition here.

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