In this episode of Pillow Talk Sessions, hosts Jessica Gillingham and Kristian Lupinski explore the evolving landscape of flexible rentals with Begum Agca Okutgen, Head of Partner Network at Blueground. With over 15,000 furnished units across 35 cities, Blueground is at the forefront of catering to modern renters—ranging from remote workers to expats—who seek high-quality, long-term accommodations.
Begum shares how remote and hybrid work trends are driving demand for extended stays, with many clients now booking anything up to 1-2 years. She discusses Blueground’s focus on diversified supply, ensuring properties meet the needs of professionals, families, and digital nomads alike. The company’s approach to flexible living goes beyond just accommodations; it involves a seamless, tech-driven experience that enhances convenience and consistency for renters.
A key part of Blueground’s operational strategy is its commitment to high standards and innovation. Begum highlights the role of technology in improving the rental process, from the AI-powered sales bot “Jarvis” to their proprietary ERP system, “Blue Brain,” which streamlines internal operations. These tools, combined with a mobile app for client communication, ensure a smooth journey from booking to move-in and beyond.
The conversation also delves into the importance of furniture as part of the brand experience. Blueground maintains a consistent design aesthetic across all properties, with a meticulous process for maintaining quality between stays. This attention to detail reinforces the brand’s promise of providing a premium, move-in-ready experience.
As the flexible rental market shifts from primarily corporate tenants to a more diverse clientele, including remote workers and expats, instant booking capabilities and accurate online property representation have become crucial. Additionally, sustainability is emerging as a priority, particularly for corporate clients. Blueground is expanding its partner network to offer a wider variety of options while integrating green practices to align with evolving consumer expectations.
