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Why B2B content has never been so valuable

INSIGHT: You’re missing out if you’re not already utilizing the power of a tailored content marketing strategy for your proptech business. Here’s why…

The power of effective PR for hospitality tech startups

INSIGHT: Back in 2017 when I first founded Abode Worldwide, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?

How vacation rentals have captured the media landscape

INSIGHT: Reputation and culture are not just buzz words for the moment. They are the cognizant foundations for any business that plans to grow in a sustainable and purposeful way. When a company’s culture and reputation is seen as integral to its core and that company is able to communicate its purpose outwardly

The questions we’re asking in the short-term rental industry

INSIGHT: September was an exciting month for the Abode Worldwide team as we attended our first industry events since the pandemic, kicking off with the inaugural Short Stay Summit. 

Refocus your B2B PR strategy with 4 core objectives

INSIGHT: At Abode Worldwide, we are regularly approached by proptech and hospitality tech businesses wanting to explore how actively working with a public relations agency might prove beneficial to their growth. 

Southern Enterprise Awards: Best Specialist PR Agency 2020

We are delighted to announce that Abode Worldwide has been awarded the winner of the Best Specialist PR Agency in the Southern Enterprise Awards 2020.

Don’t stop communicating during times of uncertainty

INSIGHT: During the current climate of uncertainty, the knee jerk reaction is to keep quiet and batten down the hatches. However, in times of crisis, the best way to maintain business relationships and to reassure your workforce is to communicate. 

Does your business have its crisis communications strategy in place?

INSIGHT: Even if your company has done its homework and is well-versed in ‘what to do in a crisis’, it’s always a good idea to reassess your communications strategy.

Face your fear: public speaking in the short-term rental industry

INSIGHT: With conference season in full flow, it feels timely to look at how to maximise public speaking opportunities when they arise. How do you perform up on stage or in front of a mic?