A brand elevating the guest experience

Company Overview

Xplorie is a leading guest experience solution for lodging providers, offering complimentary activity programs together with the industry’s first voice-enabled concierge technology, XEVA. Led by its CEO and host of podcast GuestX, Matthew Loney, the company’s mission is to enable short-term rental and hotel property managers to leverage local tours and attractions to better attract and retain guests and homeowners, while also reducing operational overheads.

The Challenge

Abode Worldwide was originally approached by Xplorie to help bolster the growth of SmartHost (formally known as XEVA), the virtual concierge device. In tandem with this was the goal to communicate the benefits of Xplorie to its industry peers, to support its expansion into new sectors and markets. Through the joint efforts of public relations, content, and social media, Abode Worldwide set out to reach B2B audiences in the short-term rental, hospitality and hotel industries, leaning on our expansive network of media relationships and industry knowledge.

“Abode PR is incredible to work with. The talent, strategy and drive on the team is top notch.”

Tom Kenyon, Vice President of B2B Product Marketing, Xplorie

Our Solution

Abode Worldwide placed strategic interviews and opinion articles with Matthew Loney in Hospitality Technology, ShortTermRentalz, and industry podcasts, as well as securing a speaking opportunity at the Short Stay Summit 2022 and two award nominations. We communicated Xplorie’s exciting growth period by announcing two new strategic hires to the company. Our inbound content program drove awareness of both sides of Xplorie, highlighting topical industry trends and answering key questions potential partners and customers might have before conversion.

Outcomes

During our partnership, Abode Worldwide achieved 26 thousand coverage views and reached a readership of 351 thousand for Xplorie. Expert SEO-driven B2B content enhanced the company’s website, its reputation and encouraged conversions, with the brand ranking third on Google for “6 hot tech trends in vacation rentals” as a result.

Our team also managed Xplorie’s social media during our partnership, achieving an 12% growth in LinkedIn followers through the sharing of press coverage and inbound content.

Statistics

26K coverage views, 351K readership, 12% increase in LinkedIn followers

Coverage

Hospitality Technology, VRMA Arrival, ShortTermRentalz, Shortyz Awards nominations, Short Stay Summit panel, Proven Principles Podcast

Results

Enhanced brand recognition, thought leadership development, award shortlists, Industry recognition, speaking opportunities for c-suite, new press opportunities, brand cohesion, education and awareness of new technology.

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Interested in working with us?

To discover how Abode Worldwide can raise the profile, credibility and influence of your brand, contact us to start a discussion and set up a discovery call.

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