In the six months Abode has been working with Boostly, Abode has achieved over 30 pieces of targeted industry press coverage for the direct booking powerhouse, in publications including PhocusWire, VRMA Arrival and Property Investor Today. With the support of Abode’s work, Boostly’s book launch was a huge success, reaching best-seller status on Amazon and stirring discussion across the industry.
Direct booking website design & training trailblazer
Boostly
Company Overview
Boostly offers online training, WordPress website design, content creation and CPD-accredited marketing services to thousands of hospitality businesses worldwide. Founded in 2016 by industry influencer Mark Simpson, Boostly helps property owners and managers cut down their over-reliance on online travel agents by providing them with the tools, tactics and training to boost their direct bookings and profits.
The Challenge
Boostly came to Abode Worldwide in September 2022, with the mission to deepen its presence and reputation in the short term rental sector and create awareness in new markets to support sales activities. Boostly had one overarching goal that would shape our strategy: to help one million hosts cut down their reliance on OTAs like Airbnb. While taking on the larger OTAs could be seen to be a PR challenge, we saw it as an opportunity to communicate Boostly’s unique offerings and close a gap in the market.
“As a business owner, one of my biggest pain points is being reactive to press opportunities. Having the Abode team on my side means that they’re always there to get me in front of those opportunities and make sure I don’t miss them, which has been massive. The Abode team has been fantastic and I’ve loved every minute of working with them. The attention to detail, the updates, and our calls are always great. Having Abode is a massive tool in my arsenal for Boostly and I couldn’t be doing this without them.”
Our Solution
The Abode team worked with Boostly to develop a public relations strategy that supported its vision for growth across the sector. In addition to securing regular thought leadership bylines and speaking opportunities, Abode supported Boostly on a number of campaigns and announcements, including the book launch of ‘The Book Direct Blueprint’ and a financial milestone announcement.
Results
Financial news
Abode communicated a huge financial milestone for Boostly last year ($3m in direct bookings).
Award wins
This year, Boostly has been nominated for two Shortyz Awards (Best Web and App Solution and Innovator/Disruptor) and for the first time, has announced its presence in new market Australia – a PR campaign that saw a partnership being transformed into a newsworthy announcement for Australian press.
Exposure
Consistent, on-brand exposure to customers, prospects, strategic partners, and stakeholders has helped solidify Boostly’s reputation in the short term rental and hospitality industry.
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