After understanding Boom’s technology and Shahar’s goals, we implemented a three-pillared strategy.
1. Strategic announcements to project growth and scalability
As a fast-growing tech company, Boom was quickly onboarding new hires, forming strategic partnerships, and developing new technical integrations.
But this growth was flying under the industry’s radar.
To project Boom’s rapid growth and expansion plans, we focused on sharing their strategic hires with the industry’s top-tier media outlets. Short Term Rentalz featured three announcements of its non-executive advisory board hires:
- Appointing Alex Husner, Richard Vaughton, and Chad Blankenship as advisors for their industry-specific marketing, business growth, and portfolio expansion expertise, respectively, to help shape future growth.
- Engaging Moshe Tamir, global fintech and insurance leader, to further develop AI for property management.
- Selecting Ian Carter, Hilton’s former head of Global Operations and Development, to help steer Boom’s business strategies and enhance its position in the market.
Additional industry publications picked up the stories, including:
- Rental Scale-Up
- Hospitality Net
- Hospitality Technology
- Travolution
- Travel Daily News
2. Re-positioning and thought leadership to build trust and awareness
Soon after we began collaborating, Boom shifted its business strategy to double down on its AI technology. Boom was no longer just an add-on — it was an independent PMS powered by AI.
We quickly realized the unique opportunity before us and repositioned Boom as the first AI-enabled PMS (AiPMS) — establishing a new category in the industry.
We combined the story of the launch of the world’s first AiPMS and Boom’s entry into the boutique hotel sector.
Top industry publications like PhocusWire, Short Term Rentalz, and Travolution featured the news, highlighting Boom’s game-changing automation capabilities.
Other industry-leading publishers also shared the story:
- Travel Daily News
- Rental Scale-Up
- Hospitality Technology
- 10 Minutes Hotels
- Hotel Magazine
- Boutique Hotel News
We then used expert commentary, leadership articles, and podcast appearances to position Shahar as a trusted authority on AI.
Shahar shared his insights on AI’s impact on efficiency, scalability, and work-life balance on four prominent industry podcasts:
- Vacation Rental Success
- STR Like the Best
- The Holiday Cottage Handbook
- Short Term Rental Pros
These appearances helped consolidate Boom’s new positioning while laying the foundation for the next part of our strategy: emphasizing Boom’s mission.
3. Expert commentary to spotlight Boom’s goal of driving positive change
As AI becomes more embedded in hospitality, concerns about role redundancies naturally grow. But what is often overlooked is AI’s potential to prevent burnout and support mental wellbeing.
With Shahar’s firsthand experience in dealing with administrative stress, he was well-positioned to speak about Boom’s potential to drive positive change.
We secured expert commentary and media coverage in leading online outlets, such as:
- PhocusWire shared Shahar’s opinion piece on AI’s potential to reshape workforce dynamics, putting tech adoption at the core of future-proofing businesses while making tech-savvy professionals indispensable in a rapidly evolving landscape.
- TechRound included Shahar’s comments on how hospitality founders can prioritize wellbeing via AI
- Hospitality Technology featured Shahar’s views on how property managers should use AI to safeguard their staff’s mental health
- VRMA Arrival Magazine shares Shahar’s article on AI’s ability to help staff achieve a better work-life balance instead of seeing it as a threat
- Travolution published Shahar’s article on how AI helps ease the summer seasonal stress for hospitality workers
