In 2022, ALTIDO expanded into new markets, pop-up hotels and build-to-rent projects. Abode Worldwide communicated this news to press, plus demonstrated the company’s expertise and insight by crafting data press releases from booking and guest data. Thought leadership and podcast slots have led to increased brand awareness, an enhanced reputation as a big player in the hotel and short-term management rental space and approaches from other companies for mergers. In total, Abode Worldwide has secured nearly 40 pieces of coverage reaching an audience of 12.9 million, with more than 3,200 engagements during the partneship with ALTIDO.
European short stay hospitality leaders
ALTIDO
Company Overview
ALTIDO was launched in 2019 through a merger of four leading European property managers, and today is one of the largest short-term rental management companies in Europe. Their portfolio bridges the gap between private accommodation and hotels, with over 2,500 properties and rooms in desirable urban and rural locations across the UK, Italy and Portugal.
In 2022, co-living company, DoveVivo, acquired ALTIDO to become the largest residential management platform in Europe. The deal brought clout in the form of capital, expertise and backing to ALTIDO to help it on its ambitious growth journey. Since then, ALTIDO has been actively growing and diversifying its inventory through acquisitions of smaller European property management companies.
The Challenge
Abode Worldwide was approached to handle the launch of ALTIDO in 2019 due to our expertise in repositioninng brands through PR – and for our extensive network in short-term rental and travel industry press. Since then, Abode Worldwide has been a trusted partner of ALTIDO, helping it to communicate crucial moments on an exciting journey from DoveVivo acquisition to rapid growth.
“In 2022, we embarked on our biggest growth spurt to date, and Abode’s support has been invaluable in ensuring our brand is front and centre in the industry.”
Our Solution
The merger launch was a great success – within the first few days, coverage was secured in 10 high profile outlets, including Skift and TechCrunch, with a potential reach of 9 million online readers and generating more than 240 social engagements. Abode Worldwide’s announcement of the DoveVivo acquisition secured further coverage in property and travel industry press including Property Week and PhocusWire.
Results
Statistics
75 thousand estimated coverage views • 13 million online readership • 3,200 engagements
Coverage
Skift • TechCrunch • Travel Weekly • VRMA Arrival • ShortTermRentalz • PhocusWire • HospitalityNet • Property Investor Today • Yahoo News • Property Week
Outcomes
Industry recognition, new partnerships, new press opportunities, brand cohesion, internal comms, global presence.
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