In this episode of Pillow Talk Sessions, Freya Richard, Director of Operations and Leasing at Vertus, discusses the dynamic convergence of hospitality and Build-to-Rent (BTR). As a key player in overseeing Vertus’s properties in Canary Wharf, Freya offers insights into the company’s mission to redefine renting by delivering high-quality service and fostering vibrant communities.
Freya highlights how hospitality principles influence BTR, transforming the resident experience from simple apartment rentals to engaging lifestyle services. Central to this mission are Vertus’s concierge services, designed to provide residents with seamless, personalized support, echoing the standards found in top-tier hotels.
A significant focus of the conversation is the Vertus Plus program, which has recently been restructured to boost resident engagement. By organizing themed events and encouraging residents to host their own gatherings, Vertus creates a sense of belonging and community. This initiative underscores the importance of moving beyond transactional services to cultivate authentic, community-driven experiences.