How Vertus is Shaping the Future of Build-to-Rent Living: Insights with Freya Richard

How Vertus is shaping the future of build-to-rent living: Insights with Freya Richard

In this episode of Pillow Talk Sessions, Freya Richard, Director of Operations and Leasing at Vertus, discusses the dynamic convergence of hospitality and Build-to-Rent (BTR). As a key player in overseeing Vertus’s properties in Canary Wharf, Freya offers insights into the company’s mission to redefine renting by delivering high-quality service and fostering vibrant communities.

Freya highlights how hospitality principles influence BTR, transforming the resident experience from simple apartment rentals to engaging lifestyle services. Central to this mission are Vertus’s concierge services, designed to provide residents with seamless, personalized support, echoing the standards found in top-tier hotels.

A significant focus of the conversation is the Vertus Plus program, which has recently been restructured to boost resident engagement. By organizing themed events and encouraging residents to host their own gatherings, Vertus creates a sense of belonging and community. This initiative underscores the importance of moving beyond transactional services to cultivate authentic, community-driven experiences.

On the operations front, Freya emphasizes the critical role of technology in streamlining processes and enhancing guest services. Vertus is implementing a new property management system (PMS) to improve efficiency in its upcoming aparthotel projects. Despite these advancements, Freya advocates for maintaining a balance between tech integration and human touch, ensuring that personal service remains a cornerstone of the resident experience.

Looking ahead, Freya shares details of the transformative Middle Dock project—a future development focused on sustainability and community cohesion. Initiatives within this project aim to integrate eco-friendly practices and further strengthen the community dynamic in Canary Wharf.

Freya’s insights illustrate how Vertus is leading the way in combining hospitality excellence, innovative technology, and community engagement to create a new standard in the BTR sector.

🎧 Listen to the full episode on Pillow Talk Sessions for a deeper dive into Vertus’s approach to Build-to-Rent and future developments.

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