Public relations

Expert global public relations and strategic communications for hospitality and proptech pioneers

How do you gain trust, influence, and market share so that you become leaders in your marketplace and grow your business?

The Abode Way

Welcome to Abode Worldwide: cut-through public relations with maximum impact. With our unique industry partnerships, in-depth sector knowledge and worldwide reach, we help technology businesses across the hospitality, short term rental and rental living sectors to grow and succeed.

“Abode Worldwide has been an invaluable partner in elevating Apaleo’s brand visibility over the past year. Through their tailored strategies and deep market understanding, they secured media attention across various relevant industry channels for us.”

Petra Hancz, Content & Communications Manager, Apaleo
AbodeWorldWide_hospitality_technology_public_relations

Are you ready to take your brand to the next level?

Great public relations make great things happen. Working with Abode Worldwide will supercharge your brand’s potential, accelerate your visibility and secure your place as a brilliant force in the market.

We’ll craft the stories that will attract the attention of your future customers, leveraging our global network of media contacts to put you in the spotlight. So you achieve greater brand strength, reach new customers and gain trust.

Find out how we work with hospitality and property technology brands to elevate your reputation.

The power of targeted public relations

When independent sources talk about your business, people listen. When your product is discussed in a respected industry forum, it carries weight. This kind of communication is more powerful than any ad. It’s trusted, it’s authentic and it’s credible.

Public relations is a creative and strategic communications approach that will amplify your company’s visibility, build your authority, enhance your reputation and drive interest in your product.

It is a cost-effective option for businesses of all sizes, with a higher ROI than other marketing methods. Our work delivers excellent results in the short term, but more importantly, it has enduring value. With each campaign, we continuously build trust and credibility for your business, which has a powerful, cumulative effect over time.

Brands often look to public relations when they hit a ceiling. Perhaps you wish to reach a new market, to cut through the noise in a busy sector, differentiate from the competition, or to educate your customer base. A stronger position in the marketplace doesn’t only attract new business, it also draws in top talent, and puts you in a solid place for investment too.

What we cover
  • Media relations We craft and pitch your strongest stories, placing you on the news agenda.
  • Thought leadership development We build a content strategy that positions your brand and your C-suite team as thought leaders.
  • Earned content We create valuable, thought-provoking content with the depth and gravitas you need to get into the right publications.
  • Social media We help you reach the right audience with the right message at the right time.
  • Award wins We identify the awards that will earn you the most prestige, and help you win them.
  • Speaking opportunities We find the industry platforms that will amplify your impact and elevate your leadership status.
  • Media training We provide guidance to empower your leaders with the skills and confidence to turn every interview into an opportunity.
The power of targeted content marketing

Content marketing is a strategic approach to attract, motivate, and retain your audience. Instead of pitching your products or services, you provide truly relevant and useful content to your prospects and customers that help them solve their issues.

If the content you’re sharing is valuable enough, it’s a sure-fire route to greater awareness, stronger relationships, inbound enquiries, sales and customer loyalty.

By creating expert content within your sector – content such as whitepapers, research reports, ebooks, or a valued industry newsletter – you can build your reputation as a leader in your field. This makes sales conversations instantly easier and more productive.

We specialise in writing
  • Owned content
  • Expert-led hospitality and proptech blogs
  • White papers
  • Research reports
  • Company newsletters
  • Case studies
  • Partnership content
  • Ebooks
Who this is right for

We work with pioneering technology companies in the hospitality, serviced living, multifamily and built to rent sectors. You’ll likely have started to gain some traction in the marketplace, with Series A funding as a minimum, and a growing team. If you’re a CEO, CFO or CMO serious about leveraging strategic communications to gain further traction, visibility and trust, we’d love to hear from you.

We are hyper-focused on creating value and providing outcomes

How it works
  • Strategy first. We look at your business goals and create a public relations approach to get you there.
  • We explore your positioning, considering your competitors, potential challenges and new opportunities.
  • We develop tactical plans and campaigns that will underpin your strategy to ensure you meet your business goals.
  • We craft core messages, map your audiences and stakeholders, create story ideas and news schedules, and establish KPIs and target media outlets.
  • We implement our plans at a strong pace of efficient delivery. Every step of our process is mapped out and documented, ensuring the highest standards are maintained.
  • We constantly measure, review and refine, ensuring continuous advancement and keeping you informed every step of the way.
Visible results
  • A ‘halo effect’ of awareness, trust, influence and enhanced reputation that results in a stronger market position.
  • More opportunities. Better opportunities. With consistent effort, public relations activity has a cumulative effect that grows over time.
  • A multitude of high-profile speaking opportunities for your leadership team, resulting in increased brand authority.
  • Improved search rankings and a measurable increase in direct and organic traffic to your website via mentions from external sites with high domain authority.
  • More inbound sales enquiries and leads that are quick to convert, as a result of increased brand trust and awareness of the pain points you solve.
  • An uptick in interest not only from customers, but also from potential investors and new team members.
Why hire Abode Worldwide?
  • We’re sector specialists. With our niche focus and years of experience, we can get going — fast. We understand the marketplace, we know the pain points of your customers, and we know how to position your brand and tell your story.
  • We are fully immersed in the worlds of hospitality and property technology, with solid relationships with leading media outlets, industry partners, conferences, associations, and influencers.
  • We have deep expertise across the areas of hospitality, serviced living, multifamily and build to rent. Our insight across these areas throws open doors, creating fresh opportunities for our clients.
  • We’re an international team with members and associates across Europe, North America and APAC. With our global reach and network of engaged media contacts, we’ll transform your visibility, winning trust across continents.
  • Exceptional client experience. We believe in active, frequent, engaged communication and have robust systems in place to keep you informed every step of the way.
  • Your success is our success. In Abode you have a proactive, collaborative partner that will take your brand to the next level.
  • We strategically dovetail public relations and content marketing efforts, creating a halo effect of impact that helps customers and other stakeholders know and understand your brand.
Shine program

Strategy-first

Abode 360

In the fast evolving proptech landscape, a strategic communications approach is essential. Our comprehensive, three-phase process will shape your brand’s story and illuminate the path to success.

Read our client success stories

API-first hospitality software leaders

APALEO: An open property management platform that serves hotel and serviced apartment groups worldwide. With its API-first approach, Apaleo empowers accommodation providers to deliver the ultimate digital experience for both guests and staff. Operating in over 24 countries, Apaleo disrupts traditional hospitality software models by shifting from single-vendor suites to best-of-breed technology ecosystems.

Tech-led hospitality brand crossing hotels and rentals

BOB W: A tech-led, hospitality provider that offers a smart and sustainable hybrid between hotels and conventional private rentals – the Best Of Both Worlds. Bob W is a rapidly growing company that uses technology to give every guest a high-quality, ‘live like a local’ contactless experience, at scale, and is now operating in 16 cities across 10 European countries.

Data powerhouse for short term rentals

KEY DATA: The most trusted data and insights platform for the vacation rental and alternative accommodations space, used by property managers, hosts, investors, and tourism organizations globally. Unlike its competitors, Key Data sources reservations data directly from lodging providers in over 500 markets in real-time to pull accurate, forward-looking insights. It then aggregates these with data from major OTAs and analyzes them against 45+ KPIs.

Interested in working with us?

Discover how working with Abode will raise the profile, reputation, and influence of your brand. Start your journey by booking a discovery call with our founder, Jessica Gillingham.

Public Relations Book

“As a business owner, one of my biggest pain points is being reactive to press opportunities. Having the Abode team on my side means that they’re always there to get me in front of those opportunities and make sure I don’t miss them, which has been massive. The Abode team has been fantastic and I’ve loved every minute of working with them. The attention to detail, the updates, and our calls are always great. Having Abode is a massive tool in my arsenal for Boostly and I couldn’t be doing this without them.”

Mark Simpson, Founder, Boostly