Proptech PR

Work with proptech PR specialists to elevate your brand reputation and reach customers and investors worldwide

As the invisible engine behind automation in the real estate industry, proptech often struggles to build brand credibility and recognition. Your work behind the scenes goes unnoticed by many potential customers and investors, making it challenging to convey your impact within a competitive industry.

Only a property technology PR agency like Abode Worldwide can spotlight your brand and transform you into a market leader. With our deep proptech expertise and global reach, we understand your target audience and create powerful narratives to elevate your brand, attracting companies, investors, and top talent.

“We have found a true partnership with Abode Worldwide. As a growing business in the PropTech industry, we were looking for an agency with an in-depth understanding of the markets in which we operate to give our company more visibility.  They have proven to be a top-tier PR firm with a knack for delivering results that matter. Their strategic approach to public relations, combined with the team’s commitment to excellence and delivering results has made them a true asset to our organisation.”

Laura Woolard, VP Marketing, Lavanda

Build your brand’s reputation, gain influence, and earn trust through strategic PR

We unite strategic public relations with positioning to spotlight your brand within the crowded proptech market, enabling you to shed the real estate industry shadows and shine.

Our PR services go far beyond press releases—we craft comprehensive PR strategies to raise your proptech’s profile and credibility globally. We secure media placements, transform you into a thought leader, and land you speaking engagements while training your leaders on effective public communication to build brand reputation and audience trust.

You can also rely on our strategic advisory work to complement our hands-on PR. We help define your objectives and positioning within the market to find your direction, ensure alignment between core messaging and brand identity, and establish you as industry experts.

Find out more about our public relations services

We help you identify and solve specific business challenges

Attract new clients?

We understand B2B relations. So we can get your brand in front of the right audience by building your reputation as a thought leader within the proptech and real estate industries.

Raise funding?

Our industry experts are also strategic advisors who can help you define your goals and positioning to illuminate your brand with the right light to attract investors.

Expand into a new market?

Not only do we leverage our international network of media connections to secure valuable media placements in the regions you want to break into, but we also strategically advise on crafting a narrative that will resonate with your target markets to facilitate expansion.

Attract talent?

Our comprehensive PR and strategic positioning approach builds your reputation and credibility, establishing you as an employer of choice to attract top talent.

Strengthen your strategic partnerships?

Through our public relations, strategic positioning, and global network, we show the world how you’re unique to foster new connections and deepen existing relationships.

Execute a business pivot?

Our big-picture industry view enables us to advise you on how to transform your positioning within the competitive landscape at speed.

Gear up for an IPO?

We take a 360 degree strategic approach to communicate your value propositions to potential investors across the globe and establish trust as you take your company public. 

Educate a specific customer segment?

With our expertise in property and hotel tech, we help you weave compelling narratives, from data storytelling to controversial thought leadership. This builds trust while sparking conversations and grabbing a new audience’s attention.

Why Abode Worldwide?

What makes Abode the right partner for you?

  • We’re proptech sector specialists. With our niche focus and years of experience, we can get going—fast. We understand the proptech market, we know the pain points of your real estate customers, and we know how to position your brand and tell your story.
  • We are fully immersed in the worlds of hospitality tech and property technology, with solid relationships with leading media outlets, industry partners, conferences, associations, and influencers.
  • We have deep expertise across the areas of short-term rental, serviced living, multi-family and build-to-rent. Our insight across these areas throws open doors, creating fresh opportunities for our clients.
  • We’re an international team with members across Europe, North America and APAC. With our global reach and network of engaged media contacts, we’ll transform your proptech’s visibility, winning trust across continents.
  • We provide an exceptional client experience. We believe in active, frequent, engaged communication and have robust systems in place to keep you informed every step of the way.
  • We strategically dovetail public relations and strategic positioning to create a halo effect of impact that helps customers and other stakeholders know and understand your brand.
  • Your success is our success. In Abode you have a proactive, collaborative property technology pr partner that will take your brand to the next level.

Are we a good fit for you?

We work with CEOs and CMOs of proptech startups and large companies. Our experience ranges from property management and channel management systems to marketing automation solutions, direct booking platforms, residential property operations software and short-term rental financial management and accounting software.

Our vast expertise enables us to speak the language of your target audience in our storytelling, such as addressing finance, tech, operations or marketing managers within the real estate and short-term rental spaces. We’ve had multiple success stories with proptechs, such as our collaboration with Jetstream, which led to growth, awards, and positioning in additional niches within the proptech market.

Whether you’re looking to educate a new audience, pivot your business, or define your positioning within the market, we can help you find your voice and showcase your innovative solutions to the world.

Interested in working with us?

Discover how working with Abode will raise the profile, reputation, and influence of your brand. Start your journey by booking a discovery call with our founder, Jessica Gillingham.

Book a discovery call →
Abode Worldwide