News & Insights

The importance of a strong PR strategy for hospitality proptech brands

INSIGHT: A robust, forward-thinking B2B PR strategy goes way beyond sending out a few standard press releases. Instead, if you want to grow the reputation of your lodging tech business – you will need a laser-sharp PR strategy.

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The power of B2B public relations: building reputations for growth in hospitality tech

INSIGHT: How to raise the reputation of your property technology business using specialist B2B public relations.

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Why B2B content has never been so valuable

INSIGHT: You’re missing out if you’re not already utilizing the power of a tailored content marketing strategy for your proptech business. Here’s why…

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The power of effective PR for hospitality tech startups

INSIGHT: Back in 2017 when I first founded Abode Worldwide, an agency focused on partnering with global property and hospitality technology solutions, the first question I asked the tech start-ups I was connecting with was – what did they believe they needed in order to succeed in business?

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Pizza, pasta and PR: Why I love free-range working from Italy

INSIGHT: Bleisure. Workcation. Virtual offices. The working world as we once knew it is changing, and I’m excited to be part of a company paving the way.

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The business of business travel & the short-term rental sector

INSIGHT: There’s much to be excited about in the vacation and short-term rental industry right now. With challenge and disruption comes opportunity.

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Futurizing: Metaverse, remote working and how we meet the demand for places to stay

INSIGHT: Recently I watched Mark Zuckerberg’s video release announcing their re-brand to Meta and his plans for Facebook’s Metaverse.

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The future of short-term rentals is in its merging

INSIGHT: I recently attended Skift’s inaugural The Future of Lodging Forum in New York City. The focus of the event was to dissect and debate the ‘great merging’ of hotels and short-term rentals.

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How vacation rentals have captured the media landscape

INSIGHT: Reputation and culture are not just buzz words for the moment. They are the cognizant foundations for any business that plans to grow in a sustainable and purposeful way. When a company’s culture and reputation is seen as integral to its core and that company is able to communicate its purpose outwardly

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Five signs your hospitality tech start-up needs specialist public relations

INSIGHT: So, how do you know when it’s the right time to engage a specialist B2B PR agency? To get you started, here are 5 common signs that your hospitality or short-term rental tech business needs to add PR to your marketing arsenal.

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Five key elements for your hospitality tech content strategy

INSIGHT: You know what they say - content is king. Create a solid, results-driven content strategy with these five core tips from our content experts.

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Jessica Gillingham Slick Talk Hospitality Podcast

Jessica Gillingham on Slick Talk: The Hospitality Podcast

NEWS: Our Founder, Jessica Gillingham, was delighted to be a guest invited on to Wil Slicker's Slick Talk: The Hospitality Podcast. Talking all things hospitality and PR

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