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Why creating an exceptional guest experience matters

INSIGHT: Our industry has historically suffered from a poor reputation for providing inconsistent standards of customer experience – especially when guests are in-situ. This has been highlighted when compared to the ‘competition’ – hotels. However, the good news is that this issue is improving rapidly.

VRM Intel: Developing a successful PR strategy

INSIGHT: I was very happy to contribute an article on developing a successful PR strategy for the latest issue of VRM Intel – Summer 2017.

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