In the Pillow Talk Sessions podcast, Michael Levie, co-founder of citizenM, offers a compelling look at how the brand is transforming the hospitality sector. Joined by hosts Jessica Gillingham and Kristian Lupinski, Michael shares insights into citizenM’s innovative approach to boutique hotels, guest experience, and technology-driven operations.
citizenM has carved out a unique niche in the mid-market segment by focusing on affordable luxury for frequent travelers. Michael explains that citizenM’s design philosophy is centered on consistency and comfort. It offers compact yet stylish rooms paired with inviting common areas that feel like living rooms. This creates a balance between private spaces and community-driven environments.
A key differentiator for citizenM is its embrace of technology to enhance the guest experience. Michael highlights how data-driven decision-making and seamless digital access allow for personalized services. However, he acknowledges the challenges posed by legacy systems in the hospitality industry, advocating for open-source systems and API-first solutions to drive innovation.
