Jessica joined Bart Sobies, founder of iBooked.online and host of The Accommodation Show to speak on a topic which is often overlooked but could be vital to any thriving hospitality business – leveraging public relations. In a world where online presence can make or break a brand, understanding how to utilize PR effectively can give you a competitive edge.
PR is fascinating, not only in its complexity but also because of its potential to amplify your business’s presence and reputation. Jessica and Bart uncover why PR is not just about media exposure but also a comprehensive strategy that could redefine your brand’s outreach and profitability. Whether you’re looking to expand your customer base, elevate your brand image, or improve community relations, this episode is loaded with insights that will steer your accommodation business in the right direction.
Topics discussed include:
- 0:00 – Introduction: Strategies for Effective PR in Hospitality and Short-Term Rentals
- 2:45 – The Importance of PR and Touch Points in Customer Acquisition
- 5:58 – Allocating Budget for PR: Deciding How Much to Invest
- 8:32 – Case Study: Airbnb’s Brand-First Approach in Marketing
- 11:19 – Pay-Per-Click vs PR: Challenges and Strategies in Property Management
- 14:36 – Working with Influencers and Building Brand Presence
- 17:23 – Integrating PR into a Complete Marketing Mix
- 20:12 – Setting Objectives: Aligning PR with Company Goals
- 23:45 – DIY PR: Learning from Experts and Handling PR Yourself
- 27:05 – Jessica Gillingham’s Insights: High-Level PR Strategies for Hospitality
- 31:18 – Connecting with Jessica: LinkedIn and Industry Insights
- 34:30 – Collaborative Opportunities and Closing Remarks
Click below to watch Jessica’s full interview:
