Hospitality tech is evolving fast. AI adoption is accelerating. Operator expectations are shifting. And the way buyers search, research, and evaluate solutions is changing with it.
In this webinar, Jessica Gillingham (Founder & CEO, Abode Worldwide) and Amy Deverson (Account Director, Abode Worldwide) break down what “visibility” means in an AI-shaped discovery journey. If your brand story is unclear, inconsistent, or only lives on your own website, AI tools can struggle to understand you. And when AI is generating the first draft of buyer research, that matters.
You’ll learn:
- Why hospitality tech visibility is being reshaped by parallel shifts in the market, search behaviour, and buyer expectations
- How LLMs like ChatGPT, Gemini, and Perplexity actually work behind the scenes, and why they “retrieve” and summarise instead of showing a list of links
- What AI looks for when it decides which brands to mention, trust, and repeat
- Why third-party validation (press, interviews, awards, analyst coverage, independent commentary) carries more weight than self-published claims
- The AI Visibility Model: Questions → Retrieval → Selection → Reinforcement
- The New Visibility Loop: Context → Clarity → Structure → Reinforcement → Discoverability
- How PR supports AI discoverability by building credibility, sharpening narrative, and reinforcing consistent signals across the ecosystem
We also cover audience Q&A, including:
- Does owned content matter less in an AI-driven world?
- Are smaller or newer companies at a disadvantage when AI prioritises trusted sources?
- Which channels and sources tend to matter most for LLM visibility (including trade press, research reports, LinkedIn, and the role of transcripts)?
If you want to explore this deeper, Abode Worldwide has also launched an 8-week Accelerator Program designed to help hospitality tech brands sharpen positioning, assess how they show up in market, and build a practical PR roadmap for the next 6 to 12 months.
Watch the full video below and catch up on our recent webinars here
