Abode 360: our strategic positioning process

Illuminate your difference, amplify your message

In the fast evolving proptech and hospitality tech landscape, a strategic communications approach isn’t just an advantage — it’s essential. Too many brands ‘spray and pray,’ but generic messaging leaves journalists cold and audiences scrolling. Your brand deserves to shine, not fade into the background.

Enter Abode 360: our comprehensive, three-phase strategic positioning process. This vital step is your key to achieving impactful results. Together, we will shape your brand’s story and illuminate the path to industry leadership.

Transforming a flicker of potential into a brilliant force in the market.

As we guide you through the process, we will:

Provide clarity around your story and the way forward.
Spotlight your distinct market position, giving customers a clear view of your competitive edge.
Uncover the hidden flaws in your current approach which may be holding you back
Align your team with cohesive, consistent messaging
Reveal new partnership opportunities that will expand your reach and influence
Construct an approach that will establish you as a trusted industry leader
Create strategies to accelerate your visibility and supercharge your success

It’s all part of our master plan.

Strategy first

The Abode 360 three-phase process:

Phase one

Illuminate: understanding your market position

The results you seek will flow from our research phase. Gaining traction in a busy marketplace takes deep understanding. We will:

Immerse ourselves in your current strategy and business goals
Analyze your current visibility and market perception
Conduct an in-depth exploration of your marketplace and competitors
Engage your internal team to review your current positioning and messaging

Output: A crystal clear understanding of your challenges and opportunities.

Phase two

Create: crafting your unique strategy

Abode Worldwide operates at the heart of the property and hospitality ecosystem. Blending our deep expertise with your team’s experience and insights, we will:

Host an engaging workshop with your team, sharing our insights and defining your positioning
Take your team through our unique process to develop your Thought Leadership Value Proposition
Establish key messages that will resonate with your audience and elevate your brand

Output: A cut-through public relations strategy that outlines your opportunities and challenges, with crafted messaging and positioning.

Phase three

Navigate: charting your course to success

With your strategy in place, we create a roadmap to ensure you achieve your goals. We will:

Prioritize actions for meaningful impact
Craft compelling narratives and story ideas
Design campaigns and creative ideas to inspire and engage
Set ambitious but achievable KPIs and establish target media outlets

Output: A clear plan that will create maximum impact, amplifying your voice in the industry and building serious recognition for your brand.

Next steps

Living strategy: adapt, evolve, lead

Markets evolve, objectives shift. Our strategies aren’t static, they’re a living, breathing roadmap. We’ll regularly review, reflect and refine to keep you at the leading edge.

Ready to rise and shine?

Not ready to commit to a long term strategic roadmap? Our Illuminate and Create phases are available as standalone consultations — your first step toward industry leadership.

Schedule your strategy session today →

Strategic insights

Abode_worldwide_specialist_B2B_public_relations

A 2023 manifesto: How to take your public relations strategy to the next level

INSIGHTS: A toolkit for elevating your B2B public relations strategy. Are you ready to boost your tech company’s profile and brand? Take a look at our six top tips.

Ebook: Short term rental technology and the power of strategic public relations

RESOURCES: In this comprehensive ebook, short term rental tech leaders will learn the key signs that your start-up needs public relations support. The difference between strategy, planning, and SMART objectives.

Five key elements to a winning short-term rental thought leadership strategy

INSIGHTS: Thought leadership is a vital element of a winning B2B hospitality tech public relations strategy. Here are our five best tips and tricks to get you started…

Subscribe for more insights

Receive our latest insights from the world of lodging directly in your inbox.

Subscribe now →

Insight that never sleeps

Looking for leading industry insight and the latest sector news? Our online community ‘Pillow Talk’ is your go-to place for up-to-date opinion and happenings in the world of property and hospitality tech.

Subscribe now →