Abode 360: our strategic positioning process

Illuminate your difference, amplify your message

In the fast evolving proptech and hospitality tech landscape, a strategic communications approach isn’t just an advantage — it’s essential. Too many brands ‘spray and pray,’ but generic messaging leaves journalists cold and audiences scrolling. Your brand deserves to shine, not fade into the background.

Enter Abode 360: our comprehensive, three-phase strategic positioning process. This vital step is your key to achieving impactful results. Together, we will shape your brand’s story and illuminate the path to industry leadership.

Transforming a flicker of potential into a brilliant force in the market.

As we guide you through the process, we will:

  • Provide clarity around your story and the way forward.
  • Spotlight your distinct market position, giving customers a clear view of your competitive edge.
  • Uncover the hidden flaws in your current approach which may be holding you back
  • Align your team with cohesive, consistent messaging
  • Reveal new partnership opportunities that will expand your reach and influence
  • Construct an approach that will establish you as a trusted industry leader
  • Create strategies to accelerate your visibility and supercharge your success

It’s all part of our master plan.

Strategy first

The Abode 360 three-phase process:

Rise program

Phase one

Illuminate: understanding your market position

The results you seek will flow from our research phase. Gaining traction in a busy marketplace takes deep understanding. We will:

  • Immerse ourselves in your current strategy and business goals
  • Analyze your current visibility and market perception
  • Conduct an in-depth exploration of your marketplace and competitors
  • Engage your internal team to review your current positioning and messaging

Output: A crystal clear understanding of your challenges and opportunities.

Shine program

Phase two

Create: crafting your unique strategy

Abode Worldwide operates at the heart of the property and hospitality ecosystem. Blending our deep expertise with your team’s experience and insights, we will:

  • Host an engaging workshop with your team, sharing our insights and defining your positioning
  • Take your team through our unique process to develop your Thought Leadership Value Proposition
  • Establish key messages that will resonate with your audience and elevate your brand

Output: A cut-through public relations strategy that outlines your opportunities and challenges, with crafted messaging and positioning.

Rise program

Phase three

Navigate: charting your course to success

With your strategy in place, we create a roadmap to ensure you achieve your goals. We will:

  • Prioritize actions for meaningful impact
  • Craft compelling narratives and story ideas
  • Design campaigns and creative ideas to inspire and engage
  • Set ambitious but achievable KPIs and establish target media outlets

Output: A clear plan that will create maximum impact, amplifying your voice in the industry and building serious recognition for your brand.

AbodeWorldWide_hospitality_technology_public_relations

Next steps

Living strategy: adapt, evolve, lead

Markets evolve, objectives shift. Our strategies aren’t static, they’re a living, breathing roadmap. We’ll regularly review, reflect and refine to keep you at the leading edge.

Ready to rise and shine?

Not ready to commit to a long term strategic roadmap? Our Illuminate and Create phases are available as standalone consultations — your first step toward industry leadership.

Schedule your strategy session today →
Neil Millard Abode Worldwide

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