Strategic communications

Command attention. Earn influence. Become a category leader.

In the ultra-competitive hospitality tech, proptech, and real estate sectors, clarity and credibility mean everything. Yet, most companies struggle to define a clear, differentiated narrative – leading to messaging that’s scattered, shallow, and easily ignored.  

PR and comms built for your market

We know hospitality tech, proptech, and modern rental living inside out — and we use that knowledge to craft communications strategies that cut through.

Every engagement starts with sharp discovery and insight-led thinking.

We don’t just learn your business — we understand your customer, your category, and what it takes to lead in your space.

From there, we build a strategy that moves the needle

  • Positioning & messaging workshops – We sharpen your story, so it speaks clearly to your market and sets you apart from the noise.
  • Narrative development – We craft messaging that builds trust, earns attention, and supports your commercial goals — from sales to fundraising.

  • Strategic communications planning – We map your ambitions to action, delivering consistent visibility, stronger authority, and lasting credibility.

  • LLM discoverability – We optimise messaging so your brand isn’t just media-friendly, but AI-friendly too — improving your visibility in large language models and generative search.
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2025 Skift IDEAS Award Winner – Communications Category

“From early-stage startups to global category leaders, Abode helps clients gain credibility and influence. Whether raising investment, expanding to new markets, or growing their share of voice, Abode designs each public-facing engagement to build long-term standing, not just short-term buzz.”

Abode 360 is our proven strategic positioning process

Built specifically for high-growth tech and real estate companies, this three-phase program lays the foundation for visibility that drives reputation, relevance — and results.

  • Articulate your story with strategic precision — tailored for media, partners, and investors
  • Identify whitespace opportunities and sharpen your market positioning
  • Uncover internal misalignments and refine messaging for maximum credibility
  • Align your leadership under a clear, compelling narrative
  • Develop the strategic narrative and messaging you need for investor decks, funding rounds, and due diligence
  • Equip your team with the tools to lead conversations — not just participate in them

Our three-phase strategic process:

Every client journey begins with a proven framework tailored to uncover insights, identify opportunities, and position your business for success.

Rise program

Phase one

Evaluate – Clarify your current position

Before we shape where you’re going, we need a clear-eyed view of where you stand. We uncover what’s working, what’s missing, and where the strongest opportunities lie — both for media visibility and long-term brand positioning.

  • Audit your market visibility and media perception

  • Analyze competitors and identify positioning opportunities

  • Engage your leadership to assess internal alignment and goals

  • Assess how your brand performs in AI-driven environments, including LLM discoverability

Deliverable: Clear, data-backed insights into where you are and what’s holding you back

Shine program

Phase two

Create: Shape your strategic narrative

Armed with insight, we build a communications strategy that does more than tell your story — it positions you to lead. We work closely with your leadership team to craft a clear, consistent narrative and a strategy that earns attention, authority, and results.

  • Host an executive strategy workshop

  • Define your Thought Leadership Value Proposition

  • Develop your brand narrative and message architecture

  • Build a solid communications strategy aligned to your commercial goals, audiences, and channels

Deliverable: A sharp, differentiated brand strategy that elevates your profile and inspires action

Rise program

Phase three

Deliver: Execute with impact

With your strategy locked in, we shift into high-performance delivery. From messaging to media, we activate campaigns that build visibility, trust, and commercial value — with clear KPIs and data to prove it.

  • Build a strategic roadmap with clear milestones and timelines

  • Craft key narratives, storylines, and campaign themes tailored to your audience

  • Define KPIs, target media, and success metrics to drive measurable traction

  • Track performance and adapt in real-time with transparent, data-driven reporting

Deliverable: A campaign-ready plan that turns strategy into momentum — and results you can see

 

What's in a name

A framework that builds long-term impact

Too many brands chase “quick wins” without a plan. The Abode 360 process ensures every campaign builds towards something bigger: market leadership, pipeline acceleration, category authority.

We work closely with our clients to deliver clarity and consistency — across media channels, across borders, across time. Whether you’re pre-Series A or preparing for global scale, we tailor the strategy to your trajectory.

Serious about standing out? So are we.

We partner with companies we believe in — those ready to lead, not follow. If you’re looking for strategic clarity, standout messaging, and real traction in the market, our Evaluate and Create phases are the first step.

Contact us to find out more

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Some of our success stories

From newcomer to a recognized industry leader: How Like Magic gained market visibility in less than a year

LIKE MAGIC: Learn how strategic messaging and PR helped Like Magic achieve market recognition, industry awards, and outshine established competitors in one year.

How 3Sixty built brand authority in a crowded market with strategic PR

3SIXTY: Discover how 3Sixty boosted global brand authority with Abode Worldwide, securing top media coverage, awards, and thought leadership across key markets.

How hotel tech firm IDeaS fuels its European expansion with strategic PR

IDEAS: Discover how we helped IDeaS gain visibility in European markets, drive brand awareness, and build trust and credibility through strategic PR.

Strategic insights

How to build a proptech marketing & PR strategy in 2025

INSIGHTS: Discover how to build a high-impact proptech marketing strategy in 2025, enhanced by smart positioning and strategic public relations.

PR for fundraising: Attract investor interest and maximize funding

INSIGHTS: Learn the art of PR for fundraising so you can capture the attention of investors and strategically announce funding rounds.

Webinar – Search is changing: Why strategic PR is essential in the age of LLMs

INSIGHTS: Jessica Gillingham and Astrid Kusumawardhani explore how AI and LLMs like ChatGPT are revolutionising search behaviour and brand visibility.

Abode Worldwide