Our CEO Jessica Gillingham spoke at the recent Avantio Partnership Conference in Valencia, where industry leaders came together to inspire others to take their vacation rental business to the next level.
The panel explored the art of crafting lovemarks in the vacation rental industry, with lovemarks representing the pinnacle of brand loyalty as customers passionately connect with a business on an emotional level.
Jessica was joined by Alex Penades, CMO at Avantio, Damian Sheridan, Founder of SCALE and The Book Direct Show, and Antonio Bortolotti, Host at Vacation Rental World Summit.
Click below to watch the panel discussion:
