Our story
From Lakeside cabins to leading hospitality public relations
With an original career in the travel sector, Jessica founded Triptoes in 2011, the start of the Abode Worldwide journey. Triptoes was a pioneering property booking website for Canadian lakeside cottages. It was pioneering because long before Airbnb entered the market, booking a ‘Canadian cottage’ if you were outside of Canada was only for those in the know. Triptoes was named a Guardian Start-up of the Year and cemented Jessica’s experience in the vacation rental business.
After a comprehensive career in travel and technology public relations and seeing the need for specialist public relations in the booming short-term rental sector, Jessica launched Abode in 2017.
Since that launch, we’ve helped leading players in the short-term rental, hospitality, multifamily, and serviced living technology space amplify their message and shine through expert-led, strategic public relations.
Jessica continues to be a leading light in the industry, regularly writing and speaking at global events. Under the Pillow Talk brand, with its industry-focused newsletter, events and podcast, Jessica continues to explore learnings and insights about the pioneering lodging technology brands and operators transforming how we work, rest, and play across short-term rentals, hospitality, multifamily, and the serviced living sectors.
We’ve built on our global offering from day one, working with partners and clients in Israel, Europe, and North America, across the hospitality and property sectors.
In early 2023, Neil Millard, in his role as Managing Director, joined the Abode Worldwide leadership team to oversee all client delivery, client services and team management. He brings more than a decade of journalistic experience to supercharge how we elevate the businesses we partner with.
Passionate about the hospitality and real estate spheres, Neil has worked across the hospitality, living and lodging sectors and helps our team of experts become the most creative and insightful providers of high-level counsel and strategic public relations, with an exacting focus on growth for clients and exceptional results.
We don’t sit still. Our ideas hub – Pillow Talk – is an innovative online space where thought leaders in lodging technology can come together and access insight into the latest industry trends, opinions, sector news, research, events, and more. It’s our way of staying in front whilst giving back to the great people we work with.
Jessica and Neil are joined by a team of dedicated and talented public relations professionals who work on strategy, media relations, thought leadership development, data storytelling, news agendas, and insight-led content.
From day one, we’ve built on our global offering, working with partners and clients across Europe, UAE, APAC, and North America.
We continue to grow not just as a team but as pioneers in the industry, eagerly spotting potential in the evolving world of living, hospitality, and property technologies — technologies that are truly reshaping the way we work, rest, and play.
