Meet the team

Neil oversees all delivery for clients and brings Fleet St know-how and more than a decade’s journalistic experience to the way we elevate the businesses we partner with.

He is passionate about the property sphere, having worked with companies across the living sectors, and works tirelessly to help our experts become the most creative and insightful providers of high-level counsel and strategic public relations, with an exacting focus on growth and results.

Stewart is a strategic communications specialist and NCTJ-qualified journalist, with a strong track record working with clients across the property and real estate sector.

He has developed and delivered successful, high-impact communications campaigns for a range of developers, asset managers and regional governments.

Stewart has a keen interest in the alternative residential sector and has worked with leading firms across multifamily, single-family rental, student accommodation and later living.

Sophie brings with her nearly a decade of PR experience working agency-side and in-house for globally recognisable brands and organisations. With a strong background in both B2B and B2C communications, she has led high-impact PR campaigns, with a proven track record in driving brand recognition and growth for clients across a broad range of sectors.

With a Masters in English Literary Studies from The University of Exeter, Sophie is passionate about crafting impactful stories for clients as well as offering a wealth of creativity and strategic know-how. She also has extensive experience in crisis communications meaning she’s well equipped when things don’t quite go to plan.

Originally from Devon, when she’s not working Sophie enjoys coastal walks with her dog in her new home in East Yorkshire, keeping fit and planning her next trip with her husband.

Amy Deverson is a seasoned communications specialist with over six years of experience creating successful, high-impact campaigns across diverse industries. Over the past two years, Amy has honed her expertise in the hospitality technology sector, working closely with clients to amplify their media presence and establish them as thought leaders in the industry.

Holding a degree in Journalism & English, Amy excels in transforming brand narratives into meaningful media content. Her strategic approach to PR and content creation has consistently driven visibility and growth for her clients, making her a pivotal asset in the evolving landscape of hospitality technology.

Victoria brings a wealth of PR experience having started her working life in PR agencies, followed by successfully running her own consultancy business for the past 10 years. With a passion for writing engaging stories and a determined work-ethic, Victoria gets a real buzz from creating meaningful media content that makes a difference.

Astrid is a well-rounded communications specialist with six years of experience leading a corporate affairs team at one of Asia’s largest on-demand tech companies. She guided its growth from the startup phase through a historic merger and subsequent IPO.

Additionally, she has over three years of agency experience in public affairs, advising Fortune 500 companies on mitigating regulatory and operational risks across APAC.

Astrid is passionate about social impact and sustainability, having worked for global development agencies and the UK charity sector. Originally from tropical Indonesia, she enjoys traveling and scuba diving, exploring Edinburgh with her family and soaking up as much sun as possible.

Madeleine draws on more than five years of experience working with customers, owners, and press in the short-term rental sector to help the industry grow and shine. With a degree in Modern and Medieval Languages from the University of Cambridge, Madeleine is a strong and creative communicator and a reliable teammate, particularly motivated by environmental activism.

Based in Barcelona for more than six years, Madeleine speaks five languages and is passionate about personal connections and storytelling.

Aaron started working with Abode in 2021, bringing a wealth of knowledge and organizational skills to the team. Over the past 3 years, Aaron has built up a database of media contacts, podcasts, conferences and awards, all whilst sourcing media opportunities for our clients.

Aaron graduated in 2020 from the University of the West of England with a 2:1 in Journalism. He leans on his journalistic background and passion for communications to support our team with media relations and client services.

Outside of work, Aaron loves sports and going to the beaches in his home county of Cornwall.

With over 25 years of agency experience, Sue brings a wealth of expertise in brand positioning and creative guidance to our projects, as well as supporting us in upholding the highest standards for our own brand. She has a proven track record of working with founder-led, innovative tech brands, making her an invaluable resource for our team.

Carrie Sewell is Abode Worldwide’s fractional Finance Director and part of our leadership team. With many years leading the finance functions of agencies at different levels of growth, Carrie brings her expertise to the agency.

With over 20 years of agency experience under his belt, Pete’s led projects for household names like BBC, ITV and Vodafone and his background and experience in corporate C-suite environments means he’s accustomed to big thinking and bold strategies.