Our founder and CEO, Jessica Gillingham, joined hosts Adam Norko and Conrad O’Connell on The Art of Hospitality podcast to discuss one of the most pressing topics in hospitality today — how brands can build trust and credibility in the age of AI.
In this episode, Trust and Brand Building in Today’s New AI World , Jessica and the hosts examined how technology is transforming the way brands earn recognition, how credibility is created and why visibility now defines reputation.
As the founder of Abode Worldwide and a strategic communications advisor to leading hospitality and proptech brands, Jessica shared how AI is reshaping the relationship between PR, SEO and brand trust — and why visibility in credible, third-party sources matters more than ever.
“If you don’t put the work in to make sure that you’re being cited with the right key messages about your company and the value you bring to your customers, the LLMs can’t find you — and effectively, you’re invisible,” Jessica explains.
In this wide-ranging conversation, Jessica and the hosts discuss:
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How AI has elevated — not replaced — the importance of PR and SEO
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Why discoverability now depends on brand credibility and content quality
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How large language models surface fewer “winners” and what that means for visibility
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Why companies investing in consistent storytelling are already leading in AI-driven search
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The growing link between digital reputation, brand equity, and long-term trust
“It’s the most exciting time I’ve ever known in PR,” Jessica says. “The power of brand equity, visibility, and discoverability has never been greater — and it’s now in the hands of brands themselves.”
🎧Listen to the full episode here
