Our founder and CEO, Jessica Gillingham, was delighted to be the latest guest invited on to the Alex and Annie: The Real Women of Vacation Rentals Podcast.
Jessica joined hosts Alex Husner and Annie Holcombe to talk about the role that PR has to play when building a vacation rental brand, including why it’s important to shape narratives and build trust.
Jessica also discussed:
- Her journey in the vacation rental space, from Canada to founding Abode
- How Airbnb has shaped the short-term rental industry
- The issues around the evolving landscape of industry conferences
- Why unity and cohesive messaging is important in the sector
- The crucial need for crisis communication plans
Click below to watch the full episode:
