We’re thrilled to share that Abode Worldwide has been named a 2025 Skift IDEA Awards winner in Problem Solvers: Communications, a group that celebrates teams guiding the travel industry forward through strategic communications.
The Skift IDEA awards are the most coveted industry awards in tourism and hospitality, spotlighting bold achievements shaping travel’s next chapter.
This year was one of the most competitive yet, after a record 420 international entries. Following an independent panel review across seven criteria groups, Skift named Abode Worldwide as this year’s winner in the Communications category.
For our team, this award recognizes what we care about most: turning visibility into meaningful, lasting value for the B2B brands building the future of hospitality and living.
Communications has never been more central to this mission. In a noisy, jargon-heavy B2B landscape, where AI is increasingly reshaping search and buying behaviour, clarity, credibility, and consistent third-party validation determine who gets discovered, trusted, and chosen.
Our win underscores a belief we’ve built Abode on since 2017. Strategic PR goes beyond creating awareness; it’s a reputation engine. With PR, we help brands align their narrative with proof and timing to achieve their business goals.
We entered the Skift IDEA Awards to showcase how we help B2B hospitality and property tech companies earn the limelight they deserve. This visibility is then turned into long-term brand equity, sales conversion, and category leadership. And here’s how we do that:
- Narrative architecture: Translate complexity into sharp, differentiated stories buyers remember.
- Earned-first media program: Consistent, high-trust coverage in the outlets that influence decisions, from Skift to Tech Crunch, to tier one mass media like The New York Times, Bloomberg and Reuters.
- Data-led storytelling: Original research, customer outcomes, and market signals that carry weight not just with editors but with investors.
- Executive platforms: Bylines, commentary, speaking, and media relations that grow topical authority.
- 360° amplification: Owned, social, and paid channels working together around milestone moments, including launches, funding, and expansion.
More importantly, what won this award for us was our proof of impact. From startups, scaleups, to established companies, our work has increased their visibility and share of voice, generated business leads, and strengthened their reputation on the industry’s most credible stages. Here are some of the case studies showcased in our award entry.
We also highlighted in the award our unique value as an agency.
- Sector specialists, not generalists. We’re fluent in hotel, short-term rental, serviced living, and multifamily – and in the debates that shape the market (direct bookings vs. OTA reliance, agentic AI, regulatory shifts, ops automation).
- Placement with purpose. We prioritize decision-influencing outlets and narratives, then elevate clients into mainstream titles to expand trust and top-of-funnel demand. We always emphasize quality over quantity.
- PR as a growth lever. We integrate with product, commercial, and marketing roadmaps so every placement compounds into long-term reputation.
This award belongs to everyone who makes our work possible. We’re grateful to our clients for their trust; to the judges for recognizing outcomes-driven communications; and to the Abode team for the craft, care, and consistency behind every result.
If you’re in hospitality, multifamily or serviced living tech, and want PR that compounds, let’s talk.
